“Why should I choose you?” It’s the question in the minds of each prospect that talks with you. How do you differ from other real estate agents and why will that difference help your prospect buy or sell a home? This is what marketers call a Unique Selling Proposition (USP).
It may seem counter-intuitive, but not all prospects make good clients. Sometimes it’s best to turn away business, rather than deal with energy draining clients who don’t value your services and will never refer business to you. Have you identified which clients are ideal for you? By identifying and clarifying the characteristics of your ideal [...]
A common concern many real estate agents have when considering choosing a target market is narrowing their focus. They don’t want to turn business away or leave money on the table or put all their eggs in one basket. They want to cast as broad a net as possible and do business with whoever comes [...]
Narrowing your focus to a real estate niche is one of the best marketing strategies you can use. Here are five characteristics to consider when choosing your target market.
I talk with a lot of real estate agents and one of my first questions to them is “what makes you different from other agents?” I’m always amazed at the number of people who respond “There’s really no difference. We all pretty much do the same things.”
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