The first step to creating a visual identity is designing a logo. Over time, your logo will become the visual identifier of you and your services. When prospects and clients see your logo, they’ll recognize it and remember you. While names can be difficult to remember, graphical images are much more memorable.
The terms “brand” and “branding” are some of the most over-hyped and misused words in all of marketing. Here are some common myths about brands and branding.
In my last article, I explained that your brand is how your customers, prospects, friends and family view you. So where does branding fit into the picture? Branding is about trying to shape the impressions people have about you and your company. It’s not about manipulating people. People are much too smart for that to [...]
Brands are everywhere. It’s virtually impossible to scan your environment and not pick out the brand name printed on your clothing, car, food, beverages, computer, books, billboards, magazines and the like. Turn on the tv and you’ll see advertisement for companies who want you to buy their brand name products.
There seems to be lots of confusion surrounding “personal branding” and “personal marketing” in the real estate industry. One of our prospects recently gave us a catalog that claimed “your personal brand designed and developed for only $945.” Reading a bit further, what that claim actually meant was that they would design a logo with [...]
Receive our free, 43-page Marketing Guide for Real Estate Agents plus real estate marketing articles and tips by email. We'll never sell, disclose, or trade your information.