When was the last time you received a personal thank you card that someone took the time to hand write and mail to you? Those kinds of personalized cards are often far more powerful than any other form of communication because they convey how special we feel the recipient is. Everyone loves to be recognized [...]
With the holidays rapidly approaching and 2011 just around the corner, now is a good time to start thinking about your real estate marketing strategy for next year.
Most of the marketing books on the shelves today focus primarily on marketing a product. While there are some similarities between marketing a service and a product, there are many differences. Here are three primary ones.
Most real estate agents don’t have a strategic marketing plan in place. They get most of their business through referrals, but many have a website or send direct mail like postcards and wish those tactics were more effective at generating new business. When most people think of marketing, they think of advertising or sales or [...]
A Reader Asks: How do I get more listings in real estate? There are three main strategies you can take to getting more listings. It’s up to you to commit energy and resources to the one you feel is most appropriate for you:
A Reader Asks: In a hot sellers market and discount commissions becoming more the norm…how do you maintain value and hold the commission rate where it needs to be (at least 6%). When I shop at any grocery store or department store, those retailers have built in to the pricing the cost of lost goods, [...]
I’ve talked to a number of new Realtors, and it seems their #1 focus is “getting my name out.” How do they best accomplish it? This is probably the worst marketing strategy you can take. Why? Because it’s all about you. As much as you want to tell people how you’ll do a wonderful job [...]
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