Real Estate Marketing Strategies – Real Estate Marketing for Agents

With the holidays rapidly approaching and 2011 just around the corner, now is a good time to start thinking about your real estate marketing strategy for next year.

In a previous post, I talked about How To Create Your 2008 Business and Marketing Plan. In this post, I want to break that down a bit further and discuss marketing campaigns. What is a Marketing Campaign? A marketing campaign is a series of steps designed to achieve a specific result. Think of it as [...]

“Why should I choose you?” It’s the question in the minds of each prospect that talks with you. How do you differ from other real estate agents and why will that difference help your prospect buy or sell a home? This is what marketers call a Unique Selling Proposition (USP).

It may seem counter-intuitive, but not all prospects make good clients. Sometimes it’s best to turn away business, rather than deal with energy draining clients who don’t value your services and will never refer business to you. Have you identified which clients are ideal for you? By identifying and clarifying the characteristics of your ideal [...]

A common concern many real estate agents have when considering choosing a target market is narrowing their focus. They don’t want to turn business away or leave money on the table or put all their eggs in one basket. They want to cast as broad a net as possible and do business with whoever comes [...]

How can you tell if a market segment will be profitable? There’s no hard and fast rule that will tell you “yes, this is profitable” or “no, it isn’t”. However, researching the data on your target market can be useful. Here’s a quick way to analyze a market if you have a geographic focus. (Note: [...]

Narrowing your focus to a real estate niche is one of the best marketing strategies you can use. Here are five characteristics to consider when choosing your target market.

When many real estate agents get into business, they take on any clients they can find. Later, when they start to consider specializing for a real estate niche, they realize they have a hodge-podge of past clients who may or may not share similar characteristics. To start narrowing your focus, look at your current and [...]

Choosing a real estate niche and positioning yourself as a specialist is fundamental to your marketing success. By choosing a niche, you can focus your resources on those people who are most likely to do business with you. If you haven’t worked with many clients, you can choose your target market by narrowing down your [...]

Narrowing your focus by choosing a target market is the first step to creating a successful real estate marketing plan. Your time and money are limited, so you must find a way to reach the right prospects affordably. Trying to target “anyone who plans to buy or sell a home in the next six months” [...]