A reader asks: When the real estate market is down, no response to advertisement/promotion & target customers are reluctant to buy or invest now & would like to wait for some time even though the rates have been reduced & promotional offers are provided, how would a real estate marketer generate potential leads & attract [...]
Once you’ve created your logo, the next step to create a visual identity system is to establish images, colors and fonts that you’d like prospects to associate with you and your services.
One of the biggest mistakes real estate agents make with their marketing materials is not standing out and differentiating themselves from other real estate agents. Their marketing materials look unoriginal – as if any agent could put their name and picture on the piece and send it out. Often, that’s precisely the case. Why is [...]
Many real estate agents waste a lot of money sending mailings that aren’t effective. Here are 4 ways you can improve your marketing right now.
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