With so many real estate transactions starting online, is there a benefit to farming for real estate listings? Every day I hear agents complain about farming: If they mail, they aren’t getting any responses or it’s too expensive. If they try personal contact, no one is home, people don’t talk to strangers, or calling your [...]
You don’t have to be tech-savvy to publish your own real estate newsletter. There are many email service providers like Aweber.com that do virtually everything but create the content for you. You simply need to write good content, add it to the template, and click “send.” The software does everything for you – from making [...]
Most real estate agents get the majority of their clients through referrals. There are lots of reasons agents love referrals. Most referrals are already interested in buying or selling their home. Because their friend or colleague referred you, you already have credibility in their eyes. They are easier to work with and are more likely [...]
Expired listings can be a profitable real estate niche to target. If you search your local MLS database, often you’ll find that 30-50% of homes expire and many of these sellers are anxious to re-list their homes with new agents.
Many agents know they should follow up with real estate prospects and their sphere of influence, but they quickly run out of ideas for what to write about. The challenge is finding useful, interesting things to say each week or month. After all, if your readers don’t find your content valuable, it becomes another piece [...]
A reader asks I have a couple of questions about Permission Marketing: How can I get the first attention? How can I ask for permission to contact without interrupting them? Before I answer your question, let me start with an example of the traditional approach to marketing (aka “interruption marketing”) and permission marketing. You walk [...]
A reader asks: When the real estate market is down, no response to advertisement/promotion & target customers are reluctant to buy or invest now & would like to wait for some time even though the rates have been reduced & promotional offers are provided, how would a real estate marketer generate potential leads & attract [...]
From the comments: I have a website that I have spent long hours making it and adding information to it. I also get a stream of about 2,500 visitors a month, but I don’t have anyone emailing me about any questions or just anything. So far I have had two contacts. Tell me what else [...]
This is a bonus sixth step in the continuing series on how new agents can successfully break into the real estate market. (FYI disclosure: I use a few affiliate links throughout this article.) I’ll close this series by going back to Mike’s original question. As a new agent, if I had $2500, how would I [...]
This is step 5 of a five-part series on how new agents can successfully break into the real estate market. Yesterday, I talked about the importance of nurturing your prospect list. Today, I’m going to shift gears and discuss what you need to do to build a referral-based business. Last week, Mike asked me, “Where [...]
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