Real Estate Marketing Strategies – Real Estate Marketing for Agents

With the holidays rapidly approaching and 2011 just around the corner, now is a good time to start thinking about your real estate marketing strategy for next year.

To be successful in real estate requires making as many contacts with potential prospects as possible. Think of marketing as a funnel. Initially, you start with a vast pool of people who are “strangers” who have never heard of you. Through your advertising, marketing and promotions, you narrow that vast pool down into “suspects” who [...]

Are you ready for 2008? With the holidays just around the corner, now is a good time to take some time to plan your 2008 strategy. Don’t wait for January 2 – start with this step-by-step guide for making 2008 your best year in real estate.

John asks: Hi – I find your site to be extremely valuable. I am in the process of having another website done for our business. My biggest dilemma is…once I identify my target market, how do I write my message on my website from the prospects perspective. Thanks.

A SWOT analysis is a great tool to help you uncover your strengths and weaknesses as well as opportunities and threats just around the corner. It’s a strategic tool that will help you in both your business and personal life. In a business context, it helps you choose a niche market and differentiate yourself based [...]

A SWOT analysis is a great tool to help you uncover your strengths and weaknesses, which I’ll cover in this article, as well as opportunities and threats just around the corner. It’s a strategic tool that will help you in both your business and personal life. In a business context, it helps you choose a [...]

A SWOT analysis is a great tool to help you uncover your strengths, which I’ll cover in this article, and weaknesses as well as opportunities and threats just around the corner. It’s a strategic tool that will help you in both your business and personal life. In a business context, it helps you choose a [...]

Conducting a competitive analysis means looking at who your competitors do, what they are offering, and how they market themselves. The bulk of your competition probably comes from a combination of other local real estate agents, the internet, and FSBOs. But how much do you actually know about how your competition does business? Do some [...]

When planning your marketing strategy, it’s important to understand why clients might hire you as their real estate agent. When you uncover their specific problems, concerns and frustrations, as well as what they liked and disliked about working with you, you can improve your marketing materials and your services considerably. Your clients are a wealth [...]

I’ve talked to a number of new Realtors, and it seems their #1 focus is “getting my name out.” How do they best accomplish it? This is probably the worst marketing strategy you can take. Why? Because it’s all about you. As much as you want to tell people how you’ll do a wonderful job [...]