When was the last time you received a personal thank you card that someone took the time to hand write and mail to you? Those kinds of personalized cards are often far more powerful than any other form of communication because they convey how special we feel the recipient is. Everyone loves to be recognized [...]
Have you ever wondered why only a handful of real estate sites generate tons of leads while the vast majority of sites hardly ever do? The secret to their success isn’t rocket science – it’s what they focus on. Most agents decide they need a website because their competitors have one. So what’s the first [...]
With so many real estate transactions starting online, is there a benefit to farming for real estate listings? Every day I hear agents complain about farming: If they mail, they aren’t getting any responses or it’s too expensive. If they try personal contact, no one is home, people don’t talk to strangers, or calling your [...]
A reader asks I have a couple of questions about Permission Marketing: How can I get the first attention? How can I ask for permission to contact without interrupting them? Before I answer your question, let me start with an example of the traditional approach to marketing (aka “interruption marketing”) and permission marketing. You walk [...]
A reader asks: When the real estate market is down, no response to advertisement/promotion & target customers are reluctant to buy or invest now & would like to wait for some time even though the rates have been reduced & promotional offers are provided, how would a real estate marketer generate potential leads & attract [...]
From the comments: I have a website that I have spent long hours making it and adding information to it. I also get a stream of about 2,500 visitors a month, but I don’t have anyone emailing me about any questions or just anything. So far I have had two contacts. Tell me what else [...]
Prospecting is everything you do to generate awareness and educate prospects about your services. Yet to most agents, it’s a lot of work for seeming little reward. Most agents who don’t have a prospecting system in place wonder if it’s really worth it. Here are 3 key points about prospecting which debunk some common myths.
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