In my last post, I outlined what an offer is and some common mistakes real estate agents make when crafting their offer. In this post, I’ll talk more about the four types of offers: soft, hard, negative and deferred.
In my last article, I described how most people advertise and some of the problems with it. In this article, I’ll talk more about the components of direct response advertising. The entire point of direct response advertising is to get the prospects that are most likely to buy your services to take a desired action. [...]
It’s no secret that real estate agents rely on advertising and mailings for much of their promotions. Yet few agents have a strategy for their advertising and mailings. They simply want to get their name out there and hope and pray that someone, somewhere will respond to their promotion. There are two basic types of [...]
Author: Lois K. Geller Publisher: Capital Books Year Published: 2006 Rating: Buy From Amazon.com One of the most common questions I receive from real estate agents is how can they make their mailings more effective? They’ve tried sending out all sorts of postcards and get little to no response. If mailing to prospects is so [...]
In a recent article, author Jim Gillespie poses the question Is Your Mailing Campaign On The Right Frequency?. In the article, he argues that frequency is more important than content, so it is better to send out short text on a more frequent basis than preparing a longer newsletter that you mail out quarterly. Shorter [...]
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