In my last post, I discussed the importance of the information gathering stage during the client buying process and why you should focus your marketing materials on educating prospects at this stage. In this post, I’ll discuss the sales process, or what is going through your prospects’ minds when they evaluate different real estate options, [...]
In my last post, I discussed the major events that motivate prospects to start thinking realistically about buying or selling – the “awareness” stage. In this post, I’ll address the “information gathering” stage because it is at this stage when prospects start considering whether to buy or sell their home. Something has happened that has [...]
In my last post, I talked about about how clients decide to buy or sell a home. In this post, I will talk about the marketing funnel. Marketing is a funnel. You start with all sorts of prospects who have yet to be qualified or evaluated for their motivations to buy. Over the course of [...]
I talked about understanding your clients’ buying process in a previous article. I thought I’d go into more detail in the next few posts. Many real estate agents make the mistake of believing that all it takes is one marketing piece delivered with the right message at the right time to produce a client. So [...]
How can you market your real estate services more effectively? The answer lies in not only understanding how clients hire a real estate agent, but in aligning your marketing with each step in their buying process. Here are the 5 steps in the selling process.
Rarely is marketing a one time event. It is not a quick fix or magical formula to flood you with new clients for little investment on your part. Rather, it is a series of interactions you have with prospects as they try to solve their problems. There are 5 steps people take before they decide [...]
Receive our free, 43-page Marketing Guide for Real Estate Agents plus real estate marketing articles and tips by email. We'll never sell, disclose, or trade your information.