Real Estate Marketing Strategies – Real Estate Marketing for Agents

Keeping your financial resources in check is the key to running a successful business. We often don’t realize just how much we spend until we look at our bank account and wonder where the money went.

Setting goals for your business is key to getting from where you are to where you want to be. The best goals you can set for yourself are SMART goals. SMART stands for specific, measurable, achievable, realistic and timely. Specific Specific is the what, why and how of your goal. What is it that you’d [...]

You’ll often hear people use the terms “goals” and “objectives” in the same sentence. Do you know the difference? Your goals are clear statements that you intend to achieve. Objectives are the milestones or mini-goals you accomplish on your path to achieving your bigger goals. Think about how you might plan out a project. For [...]

Conducting a competitive analysis means looking at who your competitors do, what they are offering, and how they market themselves. The bulk of your competition probably comes from a combination of other local real estate agents, the internet, and FSBOs. But how much do you actually know about how your competition does business? Do some [...]

Setting goals and planning is the first step to creating your real estate marketing strategy. Goals help you clarify who you are and where you see your business in the future. In Brian Tracy’ book, Goals, he writes “The number one reason for failure is action without planning. People who say that they are too [...]