This is step 3 of a five-part series on how new agents can successfully break into the real estate market. Yesterday, I discussed why agents should focus on creating education-based marketing materials that address prospects’ key problems and concerns rather than focusing on “getting their name out there.” In today’s article, I’ll talk about the [...]
Mike asks: I am new to the business, and I have about $2500 to spend on getting my name out there. Where do you get the most bang for your buck in marketing? Thanks for your question, Mike. It’s a question I get pretty regularly from new agents who are trying to break into real [...]
In my last post, I made a case for building relationships with prospects by creating a series of contacts with prospects rather than asking them to hire you right off the bat. This system has a number of benefits over the standard approach of mass marketing or bombarding prospects with mailings they don’t want and [...]
In my last post, I talked about how easy it is to assume you know what your prospects and clients need. In this post, I’d like to talk more about assumptions in advertising. For most people, advertising is a waste of money. I’ve gone over some of the reasons why your advertising might not be [...]
In my last post, I outlined what an offer is and some common mistakes real estate agents make when crafting their offer. In this post, I’ll talk more about the four types of offers: soft, hard, negative and deferred.
In my last article, I described how most people advertise and some of the problems with it. In this article, I’ll talk more about the components of direct response advertising. The entire point of direct response advertising is to get the prospects that are most likely to buy your services to take a desired action. [...]
It’s no secret that real estate agents rely on advertising and mailings for much of their promotions. Yet few agents have a strategy for their advertising and mailings. They simply want to get their name out there and hope and pray that someone, somewhere will respond to their promotion. There are two basic types of [...]
Prospecting is everything you do to generate awareness and educate prospects about your services. Yet to most agents, it’s a lot of work for seeming little reward. Most agents who don’t have a prospecting system in place wonder if it’s really worth it. Here are 3 key points about prospecting which debunk some common myths.
Author: Lois K. Geller Publisher: Capital Books Year Published: 2006 Rating: Buy From Amazon.com One of the most common questions I receive from real estate agents is how can they make their mailings more effective? They’ve tried sending out all sorts of postcards and get little to no response. If mailing to prospects is so [...]
Here’s a nifty tool real estate agents should look into: Postlets.com. Here’s how it works: You sign up for a free account You create your ad with description, features, and up to 12 pictures. they add your add to Google Base, Oodle, Trulia, PropSmart and edgeio. they provide you with html code that you can [...]
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