Are You Looking For a Way To Stand Out From Other Real Estate Agents?
Differentiate and Dominate: Real Estate Niche Marketing Will Show You How!
With the downturn in the economy and a smaller pool of active home buyers and sellers, competition in real estate is fierce. What can you do, as a new or inexperienced real estate agent, to set yourself apart from the crowd and generate a steady stream of leads continuously? I’ve worked with a lot of new agents and some of their top concerns include:
- Which segment should I devote more time to? The market is huge and I am not able to focus.
- How do I get my name out in the community without spending thousands of dollars?
- How do I market effectively on a very, very small budget?
- How do I create a marketing message that differentiates me and generates leads?
- How can I set myself apart from the hundreds of other agents that I compete with in my area?
- What exactly does a real estate agent have to do to find prospective clients for his business?
If any of these sound like concerns you have had, I’ve created this Differentiate and Dominate: Real Estate Niche Marketing course just for you.
Is This For You? Why Niche Marketing?
The heart of marketing is being able to communicate clearly. It’s about explaining to prospects why you are the best agent to help them buy or sell their home and clearly communicating the value of what you offer.
Unfortunately, many agents are terrible at explaining what they do, why they are different or better than other agents, and why prospects should choose them.
They don’t know what to say or how to say it to get their message across.
If you are tired of people not understanding the value you provide, this course is for you.
Yes, you can get people’s attention each time you talk with them and it’s not as difficult as you think. It simply involves understanding some powerful techniques. In this course, I’ll show you exactly what you need to do.
Does This Sound Like You?
If you struggle with any of the following, Differentiate and Dominate can help!
- Someone asks what you do for a living and you have a difficult time explaining the value you bring to clients. Shouldn’t people just understand when you tell them “I’m a real estate agent?”
- You attend networking events but feel they are a waste of time. It’s difficult to engage in conversations that go anywhere.
- You practice explaining why prospects should hire you but they don’t seem to “get it.” Instead, the conversation always comes down to “Will you lower your commission?”
- You feel nervous about talking about your business and promoting your services. You think that if you do a great job, business should just come.
Here’s What You Will Learn in this 3-Part Video Course
Module 1: Introduction to Real Estate Prospecting (24:35 min)
Most real estate agents spend most of their time and money marketing to the wrong people. In this module, we’ll talk about how you should be spending your time and marketing budget for maximum exposure. Here’s what you will learn:
- the 5 steps of the marketing and sales process
- how to get buyers and sellers to contact you
- why permission marketing is fundamental to building rapport
- how to minimize – or even avoid – rejection during the marketing process
- what to avoid saying to home sellers to get the listing
- what you must do to build a referral-based business
- where you should be spending the bulk of your marketing budget
Module 2: Real Estate Niche Marketing (43:02 min)
Marketing is primarily about understanding your prospects’ mindset and addressing their top concerns, frustrations and problems. If your prospecting consists of using humorous slogans, giving out magnets, or sending recipe cards, prospects won’t see much of a difference between you and other agents. In this module, we will talk about what your niche actually wants most – and how to give it to them. Here’s what you will learn:
- why mass marketing advertising is a waste of money
- how to choose a niche market
- where to find people in your niche market
- how to analyze whether your niche will be profitable
- why you must define who your ideal clients are to build a referral-based business
- when to walk away from a potential client
- why understanding buyer motivations is key to differentiating your services
Module 3: Differentiate Your Services (39:15 min)
Building on the first two modules, this module will discuss what you need to say to differentiate your services from other agents. Here’s what you will learn:
- why your logo or tagline isn’t enough to stand out from other agents
- why “cute” or “entertaining” advertising won’t translate to more leads and sales
- 11 bad real estate slogans you should stay away from
- the 3 factors required to differentiate your services
- how to uncover what prospects are really looking for when hiring an agent
- why you must have a unique selling proposition to set yourself apart from the crowd
- 20 ways you can differentiate yourself from other agents
- the right way to answer the question, “What do you do for a living?”
Bonus: Differentiate Your Services Workbook
Buy the Differentiate and Dominate: Real Estate Niche Marketing course and get my Differentiate Your Services Workbook free! This PDF workbook includes exercises and worksheets to help you clarify why you are different from other agents.
- understand the difference between branding and positioning – and why this matters
- 5 myths about brands – and why “getting your name out” is a poor marketing strategy
- why you have a personal brand right now, even if you have never thought about it
- the most cost-effective way for real estate agents to differentiate themselves
- how to spy on your competitors – and learn which marketing tactics work for them
- the exact steps you must take to create a unique selling proposition
- 3 ways to collect useful testimonials that demonstrate your credibility
- how to create a memorable logo and visual identity that people will remember
- 6 tips for working with a graphic designer
What You Receive When You Order
Here’s what’s included when you purchase Differentiate and Dominate: Niche Marketing for Real Estate Agents.
Module 1: Introduction to Real Estate Prospecting
Delivered as an MP4 video, an MP3 audio, and PDF transcript.
Module 2: Real Estate Niche Marketing
Delivered as an MP4 video, an MP3 audio, and PDF transcript.
Module 3: Differentiate Your Services
Delivered as an MP4 video, an MP3 audio, and PDF transcript.
Bonus: Differentiate Your Services Workbook
Delivered as PDF workbook.
How To Order
For a limited time, you can buy Differentiate and Dominate: Niche Marketing for Real Estate Agents through the button below for only $49.95 $39.95.
To order, click on the “Buy Now” button below. You will be taken to a Paypal checkout where you can securely enter your payment information. Once you order, instructions for how to download your product will be emailed to you immediately, even if it is 3:00 am.
OR Take Advantage of Our Special Offer – Buy 2, Get 1 FREE!
Still Have Questions?
How is this course delivered?
What technology do I need to use this course?
- The course materials are available in the following formats: Video (MP4), Audio (MP3), Transcripts and Slides (PDF).