View some of our featured articles from our real estate marketing blog. This page focuses on creating your marketing strategy. You can also view articles on how to use specific real estate lead generation tactics.

Quick Start Marketing Plan for New Agents

Getting started in real estate can be challenging for new agents. This six-part series addresses the key hurdles you must overcome, as well as gives you ideas for how to market your services.

Step 1 – Understand The Marketing Mindset

To build a successful marketing strategy, you must first understand the marketing mindset. Marketing is not a one-step process where you send postcards or run ads or put up a website and expect leads to pour in. It is an ongoing process that requires ongoing activities. Here’s what you need to know about creating a successful marketing campaign.

Step 2 – Create Your Marketing Plan

Once you understand marketing, the next step is to put together your marketing plan. Learn how to analyze your current marketplace and set goals for your campaign.

Step 3 – Choose a Real Estate Niche

Specializing for a real estate niche is essential to reaching prospects affordably. Learn how to narrow your focus and choose a profitable target market.

Step 4 – Branding and Positioning

The single best marketing strategy you can use is to give prospects a clear, concise, meaningful answer to the question, “Why should I choose you over all other options out there?” Learn how to create a personal brand and differentiate your services from other real estate agents.

Step 5 – Prospecting and Lead Generation

If you’ve chosen a real estate niche and can explain why your services differ from other agents, the next step is lead generation. Learn what goes through prospects’ heads when they are making a decision about hiring an agent, and how you can create more effective marketing materials.

Step 6 – Justify Your Commissions

How best to price your services can be a point of contention for prospects. Here are a few tips on how to negotiate your commission fees.

Step 7 – Sales

The sales process starts when you start an open dialog with prospects about hiring you as their real estate agents. Here are tips to close more leads.

Step 8 – Client Service

Marketing doesn’t stop when you’ve gotten a new client. You may have signed an agreement, but now you must provide exceptional client service and manage expectations.

Step 9 – Get Referrals

Many real estate agents get the bulk of their new clients from referrals. Here are ways to cultivate a referral-based business.

Step 10 – Grow Your Business

Once you start getting a steady stream of clients, the next step is to actively grow your business.

Step 11 – Manage Your Time

Time is our most limited resource. Are you managing your time wisely by focusing on those activities that will best impact your bottom line?