Here’s an interesting study on why people purchase homes – and it’s not the super low mortgage rates of the last several years. This should give you some ideas of the best times to reach prospects and what you might include in your info kits.
Real Estate News has published an article on 2004 trends. To summarize some of the trends, while 2004 is still looking good for the real estate industry, Realtors are facing more and more competition, not only from the increasing number of Realtors (approaching 1 million in the US this year) but also from discount brokers [...]
If you’re still unconvinced that the internet can be a great lead generating marketing tool, here are some stats that demonstrate the growing popularity of the web. Of course, generating leads requires that your website be professional and up-to-date with new content added frequently!
December’s issue of Real Estate News listed a couple of trends to look for in 2004. Some interesting stats and comments include: Attracting the growing numbers of first-time home buyers will mean differentiating your approach for this different consumer base. According to recent NAR research, there are significant differences between first-time home buyers and repeat [...]
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