Category Archives: Industry

Realtors’ Tech Budgets Exceed Marketing

Posted by Krista on June 17th, 2004 | Post a comment

Clickz.com recently cited an NAR study on Realtor’s tech budgets. They say the average Realtor spent $1300/year on technology, up 52% from 2002! Virtually all agents work for firms with websites ad 50% of Realtors have their own site. Comparatively, the NAR found that typical members budgeted $1200 for promotion and marketing […]

Industry

Real Estate Still Booming

Posted by Krista on June 12th, 2004 | Post a comment

A recent article in the Philadelphia Inquirer mentioned a number of statistics about the currently booming real estate industry. Some interesting facts & figures include:

More than 200,000 Realtors have flowed into this market over the last five years, with the greatest percentage increase coming in 2002 and 2003. The current number of NAR […]

Industry

New home sales tumble

Posted by Krista on May 26th, 2004 | Post a comment

The numbers are in for April, and apparently higher mortgage rates are starting to take their toll. As CNN’s Money states

Industry

Rising Interest Rates?

Posted by Krista on May 11th, 2004 | Post a comment

Stocks are down to their Dec 2003 lows as of todays because of fears of a stronger economy, which inevitably means the Fed is looking to raise interest rates very soon. Marketwatch.com is predicting a 92% chance that the Fed will raise interest rates in June, and five quarter-point moves by the end of […]

Industry

Real Estate Jobs Not looking good in 2004

Posted by Krista on January 29th, 2004 | Post a comment

Sales and Marketing Management published a story on the job outlook for a number of industries in their Feb 2004 edition. Their outlook for the Real Estate industry looks pretty cool in comparison to other industries surveyed:

Industry

Commentary on Stats and Trends

Posted by Krista on January 28th, 2004 | Post a comment

Perhaps you’re wondering why I’ve been listing so many stats and trends in my recent postings. I see so many organizations that use lots of marketing tactics, but have no strategic focus. They send mail or advertise at random - particularly when they need business or when they see a competitor doing so. […]

Industry

More 2003 Stats

Posted by Krista on January 27th, 2004 | Post a comment

These are from NAR
There were a total of 6,100,000 existing-home sales in 2003, up 9.6 percent from the previous record of 5,566,000 in 2002. NAR began tracking the sales series in 1968.
Existing-home sales increased 6.9 percent in December to a seasonally adjusted annual rate* of 6.47 million units from a level of 6.05 million units […]

Industry

Major Life Change is the Motivation for New Home Purchases

Posted by Krista on January 23rd, 2004 | Post a comment

Here’s an interesting study on why people purchase homes - and it’s not the super low mortgage rates of the last several years. This should give you some ideas of the best times to reach prospects and what you might include in your info kits.

Industry, Real Estate Niches

Predicted 2004 Trends

Posted by Krista on January 22nd, 2004 | Post a comment

Real Estate News has published an article on 2004 trends. To summarize some of the trends, while 2004 is still looking good for the real estate industry, Realtors are facing more and more competition, not only from the increasing number of Realtors (approaching 1 million in the US this year) but also from discount […]

Industry

Internet Stats from the California Association of Realtors

Posted by Krista on January 22nd, 2004 | Post a comment

If you’re still unconvinced that the internet can be a great lead generating marketing tool, here are some stats that demonstrate the growing popularity of the web. Of course, generating leads requires that your website be professional and up-to-date with new content added frequently!

Industry