Category Archives: Strategy

How To Package Your Services

Virtually everything you buy has some type of packaging. The packaging your product comes in protects the product from being damaged when shipped, from getting dirty, or from deterring someone from tampering with it.

Branding/Positioning

How To Craft An Answer To “What Do You Do For A Living?”

Now it’s time to put all of those components together into a clear, concise statement that you can use as a reply to the question whenever someone asks “what do you do for a living?”
Do you have a clear, concise statement for the question “What do you do for a living?” that sparks […]

Branding/Positioning

5 Myths about Brands

The terms “brand” and “branding” are some of the most overhyped and misused words in all of marketing. Here are some common myths about brands and branding.

Branding/Positioning

What is branding?

In my last article, I explained that your brand is how your customers, prospects, friends and family view you. So where does branding fit into the picture?
Branding is about trying to shape the impressions people have about you and your company. It’s not about manipulating people. People are much too smart for that to work […]

Branding/Positioning

What is a brand?

Brands are everywhere. It’s virtually impossible to scan your environment and not pick out the brand name printed on your clothing, car, food, beverages, computer, books, billboards, magazines and the like. Turn on the tv and you’ll see advertisement for companies who want you to buy their brand name products.

Branding/Positioning

How to Identify Your Niche Market

The final step in choosing a target market is to narrow down your target audience even further.
Not everyone in your target market will be a friendly, considerate client. In this step, you should identify characteristics of the types of people you enjoy working with. This will be your niche.
Not everyone in your […]

Marketing Plan, Strategy, Target Market

How Many Target Markets Should I Pick?

To succeed in any business, you have to be able to focus your resources. Reaching many people once isn’t enough. You have to reach them repeatedly. It can take upwards of 7 contacts before someone even remembers who you are. If you only send one postcard to them, you’ve just wasted your money.
That said, once […]

Marketing Plan, Strategy, Target Market

How To Identify a Profitable Real Estate Target Market

How can you tell if a market segment will be profitable? There’s no hard and fast rule that will tell you “yes, this is profitable” or “no, it isn’t”. However, researching the data on your target market can be useful.
Here’s a quick way to analyze a market if you have a geographic focus. […]

Industry, Marketing Plan, Strategy, Target Market

How to Select A Niche Market in Real Estate

Once you segment your market, you’ll have numerous groups with common interests, characteristics, and motivations, but not all will be right for you. How do you know which segments to choose?
The best target markets are:

Marketing Plan, Strategy, Target Market

Segmenting Your Target Market: A Bottom Up Approach

In my last post, I discussed a top down approach to picking a target audience. In this post, I’ll discuss how to narrow your target by analyzing your past clients. This approach is for people that have been in business for awhile and have past clients to reference.
In this approach, you start with your current […]

Marketing, Marketing Plan, Strategy, Target Market