Goals

If you work from home or are a member of a small team, it can be difficult to keep track of all the ideas you come up with on a weekly basis, let alone implement them to improve your business. One way to organize your thoughts is to devote an hour each week or so to one business theme. Think of it as an accountability meeting, similar to a weekly staff meeting you might have if you worked in a larger business environment. Here’s a sample agenda: read full entry

Setting goals for your business is key to getting from where you are to where you want to be. The best goals you can set for yourself are SMART goals. SMART stands for specific, measurable, achievable, realistic and timely.

Specific

Specific is the what, why and how of your goal. What is it that you’d like to achieve? Why is this important to you at this time? And how are you going to do it? Some examples are that:

• I’m going to lose the 5 lbs I put on over the holidays over the next 60 days.
• I’m going to read 15 pages of a book each night.
• I’m will take on three new buyers next month who plan to buy a home within 60 days.

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You’ll often hear people use the terms “goals” and “objectives” in the same sentence. Do you know the difference?

Your goals are clear statements that you intend to achieve. Objectives are the milestones or mini-goals you accomplish on your path to achieving your bigger goals.

Think about how you might plan out a project. For example, let’s say that your goal is to create a printed monthly newsletter that you’ll send to prospects to educate them about buying or selling a home and to keep in touch with them regularly. read full entry

Setting goals and planning is the first step to creating your real estate marketing strategy. Goals help you clarify who you are and where you see your business in the future. In Brian Tracy’ book, Goals, he writes “The number one reason for failure is action without planning. People who say that they are too busy to plan in advance must be prepared for unnecessary mistakes and great losses of time, money, and energy.” read full entry