Category Archives: Branding/Positioning

What is a brand?

Posted by Krista on October 1st, 2007 | 3 Comments

Brands are everywhere. It’s virtually impossible to scan your environment and not pick out the brand name printed on your clothing, car, food, beverages, computer, books, billboards, magazines and the like. Turn on the tv and you’ll see advertisement for companies who want you to buy their brand name products.

Branding/Positioning

What is Personal Branding?

Posted by Krista on June 20th, 2004 | Post a comment

There seems to be lots of confusion surrounding “personal branding” and “personal marketing” in the real estate industry. One of our prospects recently gave us a catalog that claimed “your personal brand designed and developed for only $945.” Reading a bit further, what that claim actually meant was that they would design a […]

Branding/Positioning