Category Archives: Branding/Positioning

Position Yourself As the Real Estate Agent of Choice

The biggest reason most real estate advertising fails is because the agents don’t do their research first. Rather, they look at what all the other agents in the market are doing and try to copy them. In advertising, the person who’s first has the advantage. Everyone else - all the “me too’s” - has to […]

Advertising, Branding/Positioning

Tips for Working With A Designer

If you choose to work with a graphic designer, here are some tips for making sure the business relationship starts off on the right foot.

Branding/Positioning

How to Choose Images, Colors and Fonts for Your Visual Identity

Once you’ve created your logo, the next step to create a visual identity system is to establish images, colors and fonts that you’d like prospects to associate with you and your services.

Branding/Positioning

How to Design a Memorable Logo

The first step to creating a visual identity is designing a logo. Over time, your logo will become the visual identifier of you and your services. When prospects and clients see your logo, they’ll recognize it and remember you. While names can be difficult to remember, graphical images are much more memorable.

Branding/Positioning

Why Create A Visual Identity

Professional marketing materials start with your visual identity, which includes all the colors, images and fonts that represent your company graphically. Just as you should create a way to verbally identify and differentiate yourself from others, you also need to create a visual way to do the same.

Branding/Positioning

Why Design Matters

The primary purpose of design is to capture your reader’s attention. You can have fantastic copy, a great product or service, and a compelling offer, but unless someone actually looks at the document, your marketing message is nonexistent to them.

Branding/Positioning, Marketing

How To Package Your Services

Virtually everything you buy has some type of packaging. The packaging your product comes in protects the product from being damaged when shipped, from getting dirty, or from deterring someone from tampering with it.

Branding/Positioning

How To Craft An Answer To “What Do You Do For A Living?”

Now it’s time to put all of those components together into a clear, concise statement that you can use as a reply to the question whenever someone asks “what do you do for a living?”
Do you have a clear, concise statement for the question “What do you do for a living?” that sparks […]

Branding/Positioning

5 Myths about Brands

The terms “brand” and “branding” are some of the most overhyped and misused words in all of marketing. Here are some common myths about brands and branding.

Branding/Positioning

What is branding?

In my last article, I explained that your brand is how your customers, prospects, friends and family view you. So where does branding fit into the picture?
Branding is about trying to shape the impressions people have about you and your company. It’s not about manipulating people. People are much too smart for that to work […]

Branding/Positioning