Category Archives: Strategy

How To Organize Your Ideas into an Action Plan

If you work from home or are a member of a small team, it can be difficult to keep track of all the ideas you come up with on a weekly basis, let alone implement them to improve your business. One way to organize your thoughts is to devote an hour each week or so […]

Business Basics, Goals, Time Management

How to Generate More Money from Clients

Real estate is a tough job and it can cost significant cash to acquire a client - are you maximizing your profit from each client? Most real estate agents have only one primary way of generating income: clients hire them to buy or sell their home - and when the deal has been completed, the […]

Client Service, Finance, Pricing

Position Yourself As the Real Estate Agent of Choice

The biggest reason most real estate advertising fails is because the agents don’t do their research first. Rather, they look at what all the other agents in the market are doing and try to copy them. In advertising, the person who’s first has the advantage. Everyone else - all the “me too’s” - has to […]

Advertising, Branding/Positioning

Negotiating Commissions with Buyers

Before the 1980s, it was widely understood that both the buyer’s agent and the seller’s agent worked for and were paid by the seller. The listing agent would negotiate the fee for both the buyer’s agent and him/her self and then place the home in the MLS. The agent who brought the buyer would receive […]

Pricing

Negotiating Price With Sellers

One of the most common questions real estate agents ask is how they can compete with other agents and discount brokers who offer a lower price. This problem, of course, isn’t limited to real estate. In virtually any industry you can think of, clients and customers want the job done better, faster and cheaper. If […]

Pricing

Tips for Working With A Designer

If you choose to work with a graphic designer, here are some tips for making sure the business relationship starts off on the right foot.

Branding/Positioning

How to Choose Images, Colors and Fonts for Your Visual Identity

Once you’ve created your logo, the next step to create a visual identity system is to establish images, colors and fonts that you’d like prospects to associate with you and your services.

Branding/Positioning

How to Design a Memorable Logo

The first step to creating a visual identity is designing a logo. Over time, your logo will become the visual identifier of you and your services. When prospects and clients see your logo, they’ll recognize it and remember you. While names can be difficult to remember, graphical images are much more memorable.

Branding/Positioning

Why Create A Visual Identity

Professional marketing materials start with your visual identity, which includes all the colors, images and fonts that represent your company graphically. Just as you should create a way to verbally identify and differentiate yourself from others, you also need to create a visual way to do the same.

Branding/Positioning

Why Design Matters

The primary purpose of design is to capture your reader’s attention. You can have fantastic copy, a great product or service, and a compelling offer, but unless someone actually looks at the document, your marketing message is nonexistent to them.

Branding/Positioning, Marketing