Are You Assuming Too Much About Your Business?

Posted by Krista on Dec 19, 2007 in Client Service | 0 comments

Do you know what your clients’ top wants, needs, motivations, and fears are? Can you clearly explain why clients buy from you rather than your competitors? For most people, the answer is “no”. Instead, we often make assumptions about the people we do business with. We assume we know the best way to market and advertise to prospects – that’s what everyone else does,...

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Do You Address Your Clients’ Emotional Needs?

Posted by Krista on Dec 14, 2007 in Client Service | 3 comments

These days, it’s difficult to find a business that doesn’t offer “quality service” at “affordable prices” but such phrases are empty and meaningless to prospects and client because they are intangible – they could mean anything. It’s up to you to express exactly what the benefits of doing business with you are – and that’s how you add...

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How to Generate More Money from Clients

Posted by Krista on Dec 12, 2007 in Business Planning, Client Service, Sales | 0 comments

Real estate is a tough job and it can cost significant cash to acquire a client – are you maximizing your profit from each client? Most real estate agents have only one primary way of generating income: clients hire them to buy or sell their home – and when the deal has been completed, the real estate agent gets paid. What if, however, you could generate additional streams of income...

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8 Client Gift Ideas To Show Your Appreciation

Posted by Krista on Nov 23, 2007 in Client Service | 3 comments

In the spirit of Black Friday, I thought I’d put together a list of gift suggestions to get your clients and referral partners. Feel free to add your suggestions in the comments below. Charitable Donations – My personal gift of choice to clients is to make a donation in their name to a charity. You can give a gift of service through the Seva Foundation or buy a chicken, ox or goat...

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How to Deal With Jerks – And Not Become One Yourself

Posted by Krista on Nov 5, 2006 in Client Service, Marketing | 0 comments

Let’s face it. We’ve all dealt with prospects, coworkers, and even customers we consider downright rude. There are very few things that are worse than sitting through a meeting and having to dodge insults and rude remarks that your meeting mates keep hurling at you for reasons you can’t fathom. Or hearing from your assistant that someone refused to talk with her because of some...

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The Ethics of Higher Commissions

Posted by Krista on Jul 29, 2006 in Client Service | 0 comments

At a time when most real estate agents are concerned with fierce competition and high pressure to cut their commission rate, a changing market in San Diego seems to be doing the opposite – pushing commissions higher. According to a recent article in the Voice of San Diego, there’s a growing (though small) trend within the Condo market for sellers to increase real estate agents’...

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