Book Reviews

Author: Lois K. Geller
Publisher: Capital Books
Year Published: 2006
Rating:
Buy From Amazon.com
One of the most common questions I receive from real estate agents is how can they make their mailings more effective? They’ve tried sending out all sorts of postcards and get little to no response. If mailing to prospects is so effective, why aren’t these campaigns working? read full entry

Author: Hopkins, Tom
Publisher: Portfolio Hardcover
Year Published: 2004
Rating:
Buy From Amazon.com

Tom Hopkins has been the go-to sales guru since he took his real estate business from earning $42 a month during his first 6 months to selling more than $14 million in real estate over the next five years – and that was back in the 1960s. read full entry

Author: Zeller, Dirk
Publisher: Three Rivers Press
Year Published: 2001
Rating:
Buy From Amazon.com

In Your First Year In Real Estate, author Dirk Zeller, CEO of Real Estate Champions offers a game plan for new agents to navigate the pitfalls of the real estate business. read full entry

Author: Frank Cook
Publisher: Dearborn Real Estate Education
Year Publishded: 2002
Rating:
Buy From Amazon.com

After branching out on their own, entrepreneurs of every field soon realize that there are two major components to succeeding in business. The first is doing what you do well. For real estate, that’s the nitty gritty details that go into making a transaction successful. The second, which most people overlook, is the business component – keeping the books up to date, marketing yourself, and managing your time wisely. This book focuses on that incredibly important second component. read full entry