Following Up: The Secret To More Sales

Posted by Krista on May 7, 2008 in Advertising, Marketing, Reader Q&A | 1 comment

This is step 4 of a five-part series on how new agents can successfully break into the real estate market. Most small-business owners (myself included) are guilty of not following up with all leads they generate. When leads pour in, it’s tempting to cherry pick the low hanging fruit while ignoring all the others who aren’t quite ready to hire you yet. In yesterday’s post, I...

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How to Cost Effectively Generate Leads

Posted by Krista on May 6, 2008 in Advertising, Marketing, Reader Q&A | 3 comments

This is step 3 of a five-part series on how new agents can successfully break into the real estate market. Yesterday, I discussed why agents should focus on creating education-based marketing materials that address prospects’ key problems and concerns rather than focusing on “getting their name out there.” In today’s article, I’ll talk about the best ways to generate...

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How to Create Education-Based Marketing Materials That Demonstrate Your Credibility

Posted by Krista on May 5, 2008 in Advertising, Marketing, Reader Q&A | 0 comments

This is step 2 of a five-part series on how new agents can successfully break into the real estate market. General common sense dictates that your marketing materials should tell prospects who you are, what you do and what you’ve accomplished. If you pick up any ad, mailer, or other promotional material, chances are you’ll read about the agent’s accomplishments, sales background...

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How To Build Trust and Credibility as a New Agent

Posted by Krista on May 2, 2008 in Advertising, Business Planning, Marketing, Reader Q&A | 0 comments

This is step 1 of a five-part series on how new agents can successfully break into the real estate market. Building credibility and expertise as a new agent is somewhat of a chicken or egg dilemma. You need clients to gain credibility and expertise, yet clients won’t hire you unless you already have that credibility and expertise. What is a new agent to do? When your prospects analyze which...

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Reader Q&A: How New Agents Can Break Into Real Estate on a Shoestring Budget

Posted by Krista on May 1, 2008 in Advertising, Business Planning, Marketing, Reader Q&A | 0 comments

Mike asks: I am new to the business, and I have about $2500 to spend on getting my name out there. Where do you get the most bang for your buck in marketing? Thanks for your question, Mike. It’s a question I get pretty regularly from new agents who are trying to break into real estate, so I wanted to take a few minutes to answer the question. Unfortunately, while I wish I could give you the...

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Reader Q&A: How To Write Your Message from Your Prospect’s Perspective

Posted by Krista on Nov 21, 2007 in Internet Marketing, Marketing, Reader Q&A | 0 comments

John asks: Hi – I find your site to be extremely valuable. I am in the process of having another website done for our business. My biggest dilemma is…once I identify my target market, how do I write my message on my website from the prospects perspective. Thanks. Once you’ve picked a target audience, the next step is to get to know who they are, what their motivations are for...

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