Category Archives: Websites

A 5 Step Marketing Plan for Single Property Websites

This is the feature article in this week’s RealtyBiz Agent Success Newsletter.
One of the best ways to differentiate yourself from other agents is to offer more value for your commission than what other agents are providing. One easy way to do this is to create a website for your client’s home with its own unique […]

Advertising, Internet Marketing, Newsletter Articles, Websites

6 Ways to Make Your Website More Personal

In previous posts, I’ve talked about mistakes real estate agents make with their websites and how to make your site more useful to visitors. In this post, I’ll discuss how to make your site more personal.
People do business with those they know, like and trust. They want to know who you are - not […]

Websites

How To Make Your Site More Useful To Visitors

When your prospects come to your website, they already have specific goals in mind. It’s your job to anticipate what your prospects are looking for and make it as easy as possible for them to find what they need. For instance, those goals may be to:

Websites

Internet Marketing - The Big Picture

I’ve talked previously about why you should use direct response marketing - specifically, because with direct response marketing, there is no guesswork. You can test everything, measure your results, and choose the methods that get the best response. Internet marketing is no different - it’s just direct marketing on the web.

Direct Response, Internet Marketing, Websites

How To Choose a Domain Name

Before you can take your business online, you must first choose a domain name. There are a number of factors that go into picking the perfect domain name for your website. Here are some things to consider:

Websites

Reader Q&A: How To Write Your Message from Your Prospect’s Perspective

John asks:
Hi - I find your site to be extremely valuable. I am in the process of having another website done for our business. My biggest dilemma is…once I identify
my target market, how do I write my message on my website from the prospects
perspective. Thanks.

Prospecting, Reader Q&A, Websites

6 Tips To Marketing Yourself Online and Improve Your Search Engine Rank

According to a new report by Borrell Associates, online real estate ad spending will reach $1.719 billion this year. That’s 15% of the $11.698 billion spent on real estate ads each year.

Internet Marketing, Websites

Create a Website for Each Property Listing

e-Newsletter coach, Michael Katz, recently put his home on the market. What he found, though, was that the descriptions of his home on Realtor.com didn’t come close to differentiating his house from all the other similarly priced homes in the area. So he created a website to describe just what it is that made […]

Internet Marketing, Websites

8 Mistakes Agents Make With Their Websites

I’ve evaluated hundreds of agents’ websites over the last few years and I find that often, agents make the same mistakes. They buy a cheap, cookie-cutter website, add a handful of listings and some generic content, and then sit back and wait for the leads to pour in. When they don’t, they write off […]

Internet Marketing, Websites

What a cool new web feature - but will visitors actually use it?

Going back to my last post, the Realtor who called me had a vision for his current website. He had a feature that allowed clients to become members of his website and save homes they were interested in. While he didn’t go into specifics, his words were that this feature was a mess. […]

Websites