Search Marketing

28
May

Introduction to Pay Per Click (PPC) Advertising

Posted by Krista (2) Comment

This is the feature article in this week’s RealtyBiz Agent Success Newsletter.

Online advertising is becoming more popular among small businesses that want their site to display on the first page of search results for specific keywords. Pay-per-click advertising is a great way for businesses to do just that. PPC advertising allows websites to list their sites in search engines almost immediately by setting up an advertising campaign that displays your ads on the major search engines. read full entry

29
Jan

Thoughts on Prospecting and Search Engine Marketing

Posted by Krista (0) Comment

There were a couple of good articles posted on the Realty Times website this week.

The first involved The Seven Deadly Sins Of Real Estate Prospecting. Author, Jim Gillespie, does a great job of listing what you should be looking for when prospecting – such as making a good impression, making multiple contacts through mailings and follow ups, asking for referrals, and targeting the right prospects – those people you want to work with.

read full entry