Real Estate Marketing for Agents

e-Newsletter coach, Michael Katz, recently put his home on the market. What he found, though, was that the descriptions of his home on Realtor.com didn’t come close to differentiating his house from all the other similarly priced homes in the area. So he created a website to describe just what it is that made his [...]

I’ve evaluated hundreds of agents’ websites over the last few years and I find that often, agents make the same mistakes. They buy a cheap, cookie-cutter website, add a handful of listings and some generic content, and then sit back and wait for the leads to pour in. When they don’t, they write off the [...]

It always amazes me whenever I get an email response that is virtually unreadable. It seems that email has become the medium of informal communication even in business settings to people they’ve never had any type of communication with. Often, respondents fail to use proper capitalization at the beginning of sentences and proper punctuation at [...]

I noticed from our log files that we’ve been getting some traffic to our Real Estate blog through links from a couple of recent publications: one is an Inman article on blogging, and another was a brief mention in the NY Post! So you never know who might be reading your blog!

A recent eMarketer article reports that almost 80% of all spam fits into 2 categories: healthcare (ie diet pills and viagra) and finance (mortages, loans, and stock tips). What’s interesting is that finance spam only accounted for 15.8% of spam in January 2004, but has soared to 37.8% in April. Whether this is a trend [...]

Going back to my last post, the Realtor who called me had a vision for his current website. He had a feature that allowed clients to become members of his website and save homes they were interested in. While he didn’t go into specifics, his words were that this feature was a mess. Anyway, he [...]

I got a call today from a Realtor who was interested in a template design for Blogger. He had seen this website and saw I used Blogger, and was interested in some of the features I have on this site. That got me thinking why I use a blogging tool vs. say creating my own [...]

Many agents seem to rely on their MLS listings as the main attraction to their website. However, with Realtor.com, IDX, and Virtual Office Websites (VOWs), virtually all real estate websites offer MLS listings. Potential buyers don’t need to come to your website to check out listings – and they won’t if you don’t give them [...]

There were a couple of good articles posted on the Realty Times website this week. The first involved The Seven Deadly Sins Of Real Estate Prospecting. Author, Jim Gillespie, does a great job of listing what you should be looking for when prospecting – such as making a good impression, making multiple contacts through mailings [...]