Category Archives: Internet Marketing

Real Estate Email Marketing Tips

Aweber.com has recently posted two great articles about how real estate agents can use email more effectively.
In Real Estate Email Tips, Pt. 1 - Don’t Do This!, Justin Premick writes about the importance of setting goals when planning your email marketing campaign. He also stresses that in order to differentiate yourself from other agents, […]

Email

How To Use Online Communities To Market Yourself

In a previous article, I talked about ways to market yourself online. In this article, I’m going to talk a bit more about the benefits of participating in online communities.
Forums, discussion groups, and blogs are a great way for you to demonstrate your expertise. People often have lots of questions and turn to online […]

Internet Marketing

6 Tips To Marketing Yourself Online and Improve Your Search Engine Rank

According to a new report by Borrell Associates, online real estate ad spending will reach $1.719 billion this year. That’s 15% of the $11.698 billion spent on real estate ads each year.

Internet Marketing, Websites

Create a Website for Each Property Listing

e-Newsletter coach, Michael Katz, recently put his home on the market. What he found, though, was that the descriptions of his home on Realtor.com didn’t come close to differentiating his house from all the other similarly priced homes in the area. So he created a website to describe just what it is that made […]

Internet Marketing, Websites

8 Mistakes Agents Make With Their Websites

I’ve evaluated hundreds of agents’ websites over the last few years and I find that often, agents make the same mistakes. They buy a cheap, cookie-cutter website, add a handful of listings and some generic content, and then sit back and wait for the leads to pour in. When they don’t, they write off […]

Internet Marketing, Websites

On Email Communication

It always amazes me whenever I get an email response that is virtually unreadable. It seems that email has become the medium of informal communication even in business settings to people they’ve never had any type of communication with. Often, respondents fail to use proper capitalization at the beginning of sentences and proper […]

Email

Popularity of Blogging

I noticed from our log files that we’ve been getting some traffic to our Real Estate blog through links from a couple of recent publications: one is an Inman article on blogging, and another was a brief mention in the NY Post!
So you never know who might be reading your blog!

Blogging

Mortgages, Loans, and Spam

A recent eMarketer article reports that almost 80% of all spam fits into 2 categories: healthcare (ie diet pills and viagra) and finance (mortages, loans, and stock tips).
What’s interesting is that finance spam only accounted for 15.8% of spam in January 2004, but has soared to 37.8% in April. Whether this is […]

Email

What a cool new web feature - but will visitors actually use it?

Going back to my last post, the Realtor who called me had a vision for his current website. He had a feature that allowed clients to become members of his website and save homes they were interested in. While he didn’t go into specifics, his words were that this feature was a mess. […]

Websites

Pros and Cons of Blogger.com

I got a call today from a Realtor who was interested in a template design for Blogger. He had seen this website and saw I used Blogger, and was interested in some of the features I have on this site. That got me thinking why I use a blogging tool vs. say creating […]

Blogging