Introduction to Pay Per Click (PPC) Advertising

Posted by Krista on May 28, 2008 in Internet Marketing | 2 comments

This is the feature article in this week’s RealtyBiz Agent Success Newsletter. Online advertising is becoming more popular among small businesses that want their site to display on the first page of search results for specific keywords. Pay-per-click advertising is a great way for businesses to do just that. PPC advertising allows websites to list their sites in search engines almost...

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How to Create a Successful Real Estate Website

Posted by Krista on May 14, 2008 in Internet Marketing | 3 comments

This is the feature article in this week’s RealtyBiz Agent Success Newsletter. Have you ever wondered why only a handful of real estate sites generate tons of leads while the vast majority of sites hardly ever do? The secret to their success isn’t rocket science – it’s what they focus on. Most agents decide they need a website because their competitors have one. So...

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How To Get The Most Bang for Your $2500 Marketing Budget

Posted by Krista on May 9, 2008 in Internet Marketing, Marketing, Reader Q&A | 1 comment

This is a bonus sixth step in the continuing series on how new agents can successfully break into the real estate market. (FYI disclosure: I use a few affiliate links throughout this article.) I’ll close this series by going back to Mike’s original question. As a new agent, if I had $2500, how would I spend it? I’d negotiate with the most successful agent in my office (or who...

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6 Ways to Make Your Website More Personal

Posted by Krista on Jan 14, 2008 in Internet Marketing | 3 comments

In previous posts, I’ve talked about mistakes real estate agents make with their websites and how to make your site more useful to visitors. In this post, I’ll discuss how to make your site more personal. People do business with those they know, like and trust. They want to know who you are – not just that you have local real estate knowledge and experience but that...

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How To Make Your Site More Useful To Visitors

Posted by Krista on Jan 11, 2008 in Internet Marketing | 1 comment

When your prospects come to your website, they already have specific goals in mind. It’s your job to anticipate what your prospects are looking for and make it as easy as possible for them to find what they need. For instance, those goals may be to: Find out what homes in their neighborhood are selling for Learn more about a home they saw in a particular neighborhood Find out local real...

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Real Estate Internet Marketing – Focus on Traffic and Conversions

Posted by Krista on Jan 4, 2008 in Advertising, Internet Marketing | 7 comments

I’ve talked previously about why you should use direct response marketing – specifically, because with direct response marketing, there is no guesswork. You can test everything, measure your results, and choose the methods that get the best response. Internet marketing is no different – it’s just direct marketing on the web. There are two fundamental components to any...

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