Category Archives: Email

Real Estate Email Marketing Tips

Aweber.com has recently posted two great articles about how real estate agents can use email more effectively.
In Real Estate Email Tips, Pt. 1 - Don’t Do This!, Justin Premick writes about the importance of setting goals when planning your email marketing campaign. He also stresses that in order to differentiate yourself from other agents, […]

On Email Communication

It always amazes me whenever I get an email response that is virtually unreadable. It seems that email has become the medium of informal communication even in business settings to people they’ve never had any type of communication with. Often, respondents fail to use proper capitalization at the beginning of sentences and proper […]

Mortgages, Loans, and Spam

A recent eMarketer article reports that almost 80% of all spam fits into 2 categories: healthcare (ie diet pills and viagra) and finance (mortages, loans, and stock tips).
What’s interesting is that finance spam only accounted for 15.8% of spam in January 2004, but has soared to 37.8% in April. Whether this is […]