Category Archives: Internet Marketing

A 5 Step Marketing Plan for Single Property Websites

This is the feature article in this week’s RealtyBiz Agent Success Newsletter.
One of the best ways to differentiate yourself from other agents is to offer more value for your commission than what other agents are providing. One easy way to do this is to create a website for your client’s home with its own unique […]

Advertising, Internet Marketing, Newsletter Articles, Websites

Introduction to Pay Per Click (PPC) Advertising

This is the feature article in this week’s RealtyBiz Agent Success Newsletter.
Online advertising is becoming more popular among small businesses that want their site to display on the first page of search results for specific keywords. Pay-per-click advertising is a great way for businesses to do just that. PPC advertising allows websites to list their […]

Internet Marketing, Pay-Per-Click, Search Marketing

How To Get The Most Bang for Your $2500 Marketing Budget

This is a bonus sixth step in the continuing series on how new agents can successfully break into the real estate market. (FYI disclosure: I use a few affiliate links throughout this article.)
I’ll close this series by going back to Mike’s original question. As a new agent, if I had $2500, how would I spend […]

Internet Marketing, Lead Generation, Marketing, Marketing Plan, Networking, Prospecting, Reader Q&A

6 Ways to Make Your Website More Personal

In previous posts, I’ve talked about mistakes real estate agents make with their websites and how to make your site more useful to visitors. In this post, I’ll discuss how to make your site more personal.
People do business with those they know, like and trust. They want to know who you are - not […]

Websites

How To Make Your Site More Useful To Visitors

When your prospects come to your website, they already have specific goals in mind. It’s your job to anticipate what your prospects are looking for and make it as easy as possible for them to find what they need. For instance, those goals may be to:

Websites

Internet Marketing - The Big Picture

I’ve talked previously about why you should use direct response marketing - specifically, because with direct response marketing, there is no guesswork. You can test everything, measure your results, and choose the methods that get the best response. Internet marketing is no different - it’s just direct marketing on the web.

Direct Response, Internet Marketing, Websites

How To Choose a Domain Name

Before you can take your business online, you must first choose a domain name. There are a number of factors that go into picking the perfect domain name for your website. Here are some things to consider:

Websites

Reader Q&A: How To Write Your Message from Your Prospect’s Perspective

John asks:
Hi - I find your site to be extremely valuable. I am in the process of having another website done for our business. My biggest dilemma is…once I identify
my target market, how do I write my message on my website from the prospects
perspective. Thanks.

Prospecting, Reader Q&A, Websites

Tag: You’re It - Free Link From My Site To Yours

I received a comment today tagging me for one of the “cyber tag” games going around. The rules appear to be link back to the blog who tagged you and pick three more blogs to tag.
The comment claims that by linking to others’ websites, it improve everyone’s “PR rankings.” Honestly, that’s probably not the […]

Internet Marketing

Real Estate Email Marketing Tips

Aweber.com has recently posted two great articles about how real estate agents can use email more effectively.
In Real Estate Email Tips, Pt. 1 - Don’t Do This!, Justin Premick writes about the importance of setting goals when planning your email marketing campaign. He also stresses that in order to differentiate yourself from other agents, […]

Email