Category Archives: Marketing

What is Direct Response Advertising?

In my last article, I described how most people advertise and some of the problems with it. In this article, I’ll talk more about the components of direct response advertising.
The entire point of direct response advertising is to get the prospects that are most likely to buy your services to take a desired action. Here’s […]

Advertising, Direct Response

Why Isn’t Your Advertising Working?

With this post, I’m going to start a series on direct response advertising and why it is superior to traditional advertising (aka image advertising or institutional advertising). Direct response is a concept that you can apply to your advertising, mailings, website and virtually every promotion you do that is specific and measurable.

Advertising, Direct Response

Reader Q&A: How To Write Your Message from Your Prospect’s Perspective

John asks:
Hi - I find your site to be extremely valuable. I am in the process of having another website done for our business. My biggest dilemma is…once I identify
my target market, how do I write my message on my website from the prospects
perspective. Thanks.

Prospecting, Reader Q&A, Websites

Position Yourself As the Real Estate Agent of Choice

The biggest reason most real estate advertising fails is because the agents don’t do their research first. Rather, they look at what all the other agents in the market are doing and try to copy them. In advertising, the person who’s first has the advantage. Everyone else - all the “me too’s” - has to […]

Advertising, Branding/Positioning

Which Is Better: Image or Direct Response Advertising?

It’s no secret that real estate agents rely on advertising and mailings for much of their promotions. Yet few agents have a strategy for their advertising and mailings. They simply want to get their name out there and hope and pray that someone, somewhere will respond to their promotion.
There are two basic types of […]

Advertising, Direct Response, Lead Generation

4 Steps to a Keep-In-Touch Follow Up System

Business networking is an ongoing process of reconnecting with those you meet, so it’s important to have a way to manage the contacts you make and to keep in touch. To do that, here’s an easy, 4 step follow up system.

Networking

5 Steps To Being a Great Networking Conversationalist

You only get a few seconds to make a good impression, so it’s important to make your initial few moments count. Here are five steps to making a good impression.

Networking

8 Tips for Successful Business Networking

For many people, business networking is about getting out of your comfort zone and interacting with a group of strangers. Here are 8 tips to make the process easier.

Networking

Which Types of Networking Groups Should You Attend?

With so many options to choose from, choosing a networking group can be a daunting process. The good news is that you have lots of groups to choose from so if you don’t like one, you can always try a different group. Here is a quick rundown of the types of events you might […]

Networking

How To Strike Up Conversation At Networking Events

With so many networking opportunities out there to choose from, how do you find the people who would be a good fit for your network? Yes, technically speaking, anyone could be a great addition to your network - after all, each person knows between 200-250 people - but it’s important to take the time to […]

Networking