Real Estate Internet Marketing Checklist: 3 Steps to Capture Leads and Convert Prospects into Clients

Posted by Krista on Jun 16, 2009 in Internet Marketing, Marketing | 1 comment

According to the National Association of Realtors (NAR), over 80% of residential real estate sales start online. Yet an NAR report from May 2009 states that the typical NAR member “received four inquiries over the past year from a personal Web site, which accounted for 3 percent of their business.” Why is there such a discrepancy with how prospects search for real estate information...

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Reader Q&A: How to Use Permission Marketing To Attract Prospects

Posted by Krista on Jun 9, 2009 in Advertising, Marketing, Reader Q&A | 1 comment

A reader asks I have a couple of questions about Permission Marketing: How can I get the first attention? How can I ask for permission to contact without interrupting them? Before I answer your question, let me start with an example of the traditional approach to marketing (aka “interruption marketing”) and permission marketing. You walk into a store and a salesman immediately asks...

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3 Steps to Generating More Client Referrals

Posted by Krista on Jun 2, 2009 in Client Service, Marketing | 0 comments

If you’re like many real estate agents, you rely on referrals as one of your primary sources of attracting new business. But most real estate agents don’t have a referral marketing system to maximize this powerful business building tool. Getting referrals from clients isn’t difficult if you already provide great service. You probably already realize that disappointed clients...

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Reader Q&A: How to Overcome Your Fear of Public Speaking

Posted by Krista on Nov 26, 2008 in Marketing, Reader Q&A | 5 comments

A reader asks: I am a highly experienced marketing guy. I’m good at putting together marketing plans but not so good at speaking in front of people. Whenever I speak, my mind fills with hesitation and fear. How can I get rid of this problem? Public speaking is a great way to market your services. Just by getting up in front of an audience, you set yourself apart as a leader who is confident...

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Reader Q&A – How To Market Your Services During Tough Times

Posted by Krista on Nov 18, 2008 in Marketing, Reader Q&A | 3 comments

A reader asks: When the real estate market is down, no response to advertisement/promotion & target customers are reluctant to buy or invest now & would like to wait for some time even though the rates have been reduced & promotional offers are provided, how would a real estate marketer generate potential leads & attract customers for sales to sustain in such uncertain...

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A Marketing Plan Guide For Real Estate Agents

Posted by Krista on May 10, 2008 in Business Planning, Marketing | 0 comments

A couple of things – New Site Design – I’ve completely revamped the RealtyBizCoach.com design and moved the blog off the front page. It’s now at http://www.realtybizcoach.com/blog/. I think everything is working, but if you notice any bugs while viewing the site, please let me know. Free Marketing Guide – I’ve just released a revised copy of my free report,...

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