The unfortunate truth is that most real estate marketing is a waste of money. The overwhelming majority doesn’t reach the right people at the right time with the right message. The result: zero inquiries and plenty of marketing dollars wasted.
With so many real estate transactions starting online, is there a benefit to farming for real estate listings? Every day I hear agents complain about farming: If they mail, they aren’t getting any responses or it’s too expensive. If they try personal contact, no one is home, people don’t talk to strangers, or calling your [...]
With the holidays rapidly approaching and 2011 just around the corner, now is a good time to start thinking about your real estate marketing strategy for next year.
When was the last time you received a personal thank you card that someone took the time to hand write and mail to you? Those kinds of personalized cards are often far more powerful than any other form of communication because they convey how special we feel the recipient is. Everyone loves to be recognized [...]
Purchasing a home can be a stressful time for buyers. With so many things to keep in mind – such as financing options, how to keep track of all the homes they view, whether their existing home will sell, and negotiating an affordable price – buyers can easily become overwhelmed.
Great listing presentations are clear, concise explanations of how you will help sellers sell their home. The best presentations focus on listening to the seller talk 80% of the time and you asking and answering questions 20% of the time. The secret is to be prepared with a list of questions you will ask and [...]
Most real estate agents get the majority of their clients through referrals. There are lots of reasons agents love referrals. Most referrals are already interested in buying or selling their home. Because their friend or colleague referred you, you already have credibility in their eyes. They are easier to work with and are more likely [...]
Expired listings can be a profitable real estate niche to target. If you search your local MLS database, often you’ll find that 30-50% of homes expire and many of these sellers are anxious to re-list their homes with new agents.
Many agents know they should follow up with real estate prospects and their sphere of influence, but they quickly run out of ideas for what to write about. The challenge is finding useful, interesting things to say each week or month. After all, if your readers don’t find your content valuable, it becomes another piece [...]
Turning a potential buyer into your client can be challenging for many real estate agents. If a potential buyer calls you on the phone or walks through your door, do you have a system in place to qualify the buyer before you show them homes for sale?
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