Category Archives: Marketing Plan

Segmenting Your Target Market: A Top Down Approach

If you haven’t worked with many clients, you should choose your target market by narrowing down your focus from the overarching market of “home buyers” or “home sellers”. This method breaks those categories into smaller, more manageable subgroups. Here are some ways to segment your market.

Marketing Plan, Strategy, Target Market

What is a Target Market?

I mentioned in my last post that it’s crucial to choose a target market. In this post, I’m going to talk about what a target market is. Let’s start with the foundations. A market is a group of people

who have specific want or need for your product or service
have the ability to […]

Lead Generation, Marketing, Marketing Plan, Strategy, Target Market

Why Choosing A Target Audience Is Crucial

Before you can start marketing to prospects, you have to know who you’re marketing to. That means uncovering the types of people that are inclined to buy your service, what their motivations are for buying, and why they might buy from you or your competitors.
At any given point, only a small percentage of the […]

Marketing Plan, Strategy, Target Market

Create A Marketing Plan: Step 4 - Situation Analysis

In recent articles, I’ve talked about how to Define Your Goals, Know Your Clients, and Evaluate Your Competitors. The fourth pillar of a solid marketing foundation is to know your business environment.

Industry, Marketing Plan

Create A Marketing Plan: Step 3 - Knowing Your Competitors

The bulk of your competition probably comes from a combination of other local real estate agents, the internet, and FSBOs. But how much do you actually know about how your competition does business? Do some competitive research to learn who their clients are, any new listings they’ve received, new hires, home turnaround times, and any […]

Marketing Plan

Create A Marketing Plan: Step 2 - Knowing Your Current and Past Clients

Your clients are a wealth of (usually untapped) information that can offer an outside perspective of your firm. Take them to lunch or send them a letter asking them to evaluate your performance and how satisfied they are with your service. After all, your clients know what your strengths and weaknesses are because they’ve worked […]

Marketing Plan

Create A Marketing Plan: Step 1 - Define Your Goals

The first step for any small business is to define your goals. Goals help you clarify who you are and where you see your business in the future. In Brian Tracy’ book, Goals, he writes “The number one reason for failure is action without planning. People who say that they are too busy to plan […]

Goals, Marketing Plan

5 Steps to a Marketing Plan

Have clear and concise goals that you’re excited about achieving
The first step to any marketing plan requires setting measurable goals and objectives. Ask yourself - where are you now, and where do you want to be in a year? In 5 years?
Now that you have a vision of the gap between where […]

Marketing Plan