Category Archives: Marketing Plan

A Marketing Plan Guide For Real Estate Agents

A couple of things -
New Site Design - I’ve completely revamped the RealtyBizCoach.com design and moved the blog off the front page. It’s now at http://www.realtybizcoach.com/blog/. I think everything is working, but if you notice any bugs while viewing the site, please let me know.
Free Marketing Guide - I’ve just released a […]

Business Basics, Marketing, Marketing Plan

How To Get The Most Bang for Your $2500 Marketing Budget

This is a bonus sixth step in the continuing series on how new agents can successfully break into the real estate market. (FYI disclosure: I use a few affiliate links throughout this article.)
I’ll close this series by going back to Mike’s original question. As a new agent, if I had $2500, how would I spend […]

Internet Marketing, Lead Generation, Marketing, Marketing Plan, Networking, Prospecting, Reader Q&A

Reader Q&A: How New Agents Can Break Into Real Estate on a Shoestring Budget

Mike asks:
I am new to the business, and I have about $2500 to spend on getting my name out there. Where do you get the most bang for your buck in marketing?
Thanks for your question, Mike. It’s a question I get pretty regularly from new agents who are trying to break into real estate, so […]

Advertising, Business Basics, Lead Generation, Marketing Plan, Reader Q&A

5 Steps for Planning any Marketing Campaign

In a previous post, I talked about How To Create Your 2008 Business and Marketing Plan. In this post, I want to break that down a bit further and discuss marketing campaigns.
What is a Marketing Campaign?
A marketing campaign is a series of steps designed to achieve a specific result. Think of it as the […]

Advertising, Direct Response, Marketing Plan

How To Create Your 2008 Business and Marketing Plan

Are you ready for 2008? With the holidays just around the corner, now is a good time to take some time to plan your 2008 strategy. Don’t wait for January 2 - start with this step-by-step guide for making 2008 your best year in real estate.

Business Basics, Marketing Plan

How to Identify Your Niche Market

The final step in choosing a target market is to narrow down your target audience even further.
Not everyone in your target market will be a friendly, considerate client. In this step, you should identify characteristics of the types of people you enjoy working with. This will be your niche.
Not everyone in your […]

Marketing Plan, Strategy, Target Market

How Many Target Markets Should I Pick?

To succeed in any business, you have to be able to focus your resources. Reaching many people once isn’t enough. You have to reach them repeatedly. It can take upwards of 7 contacts before someone even remembers who you are. If you only send one postcard to them, you’ve just wasted your money.
That said, once […]

Marketing Plan, Strategy, Target Market

How To Identify a Profitable Real Estate Target Market

How can you tell if a market segment will be profitable? There’s no hard and fast rule that will tell you “yes, this is profitable” or “no, it isn’t”. However, researching the data on your target market can be useful.
Here’s a quick way to analyze a market if you have a geographic focus. […]

Industry, Marketing Plan, Strategy, Target Market

How to Select A Niche Market in Real Estate

Once you segment your market, you’ll have numerous groups with common interests, characteristics, and motivations, but not all will be right for you. How do you know which segments to choose?
The best target markets are:

Marketing Plan, Strategy, Target Market

Segmenting Your Target Market: A Bottom Up Approach

In my last post, I discussed a top down approach to picking a target audience. In this post, I’ll discuss how to narrow your target by analyzing your past clients. This approach is for people that have been in business for awhile and have past clients to reference.
In this approach, you start with your current […]

Marketing, Marketing Plan, Strategy, Target Market