Marketing Plan

To be successful in real estate requires making as many contacts with potential prospects as possible. Think of marketing as a funnel. Initially, you start with a vast pool of people who are “strangers” who have never heard of you. Through your advertising, marketing and promotions, you narrow that vast pool down into “suspects” who might need your services at some point in the future. With continued marketing and follow up, you turn some of the “suspects” into “prospects” who contact you to set up an initial consultation. Of those initial consultations, you will convert a few “prospects” into “clients.” And finally, some of your clients will become “advocates” for your services. Here’s a breakdown of each: read full entry

A couple of things –

New Site Design – I’ve completely revamped the RealtyBizCoach.com design and moved the blog off the front page. It’s now at http://www.realtybizcoach.com/blog/. I think everything is working, but if you notice any bugs while viewing the site, please let me know.

Free Marketing Guide – I’ve just released a revised copy of my free report, “A Marketing Plan Guide For Real Estate Agents” – just in time for Mother’s Day!

The Marketing Plan Guide is a complete revamp of the previous guide I have been offering for download to those who joined the RealtyBizCoach mailing list. In fact, I pretty much scrapped what I had and started over. The result is that the new Guide is double the pages and much more hands-on with worksheets you can fill out to help you plan your monthly marketing activities. read full entry

This is a bonus sixth step in the continuing series on how new agents can successfully break into the real estate market. (FYI disclosure: I use a few affiliate links throughout this article.)

I’ll close this series by going back to Mike’s original question. As a new agent, if I had $2500, how would I spend it? read full entry

Mike asks:
I am new to the business, and I have about $2500 to spend on getting my name out there. Where do you get the most bang for your buck in marketing?

Thanks for your question, Mike. It’s a question I get pretty regularly from new agents who are trying to break into real estate, so I wanted to take a few minutes to answer the question.

Unfortunately, while I wish I could give you the one trick that will bring a flood of clients and cash in the door, marketing just doesn’t work that way. There is no magic bullet when it comes to growing your business. I wish there was, but the reality is that you are entering a difficult market and need to overcome quite a few obstacles before your marketing will start to work. read full entry

In a previous post, I talked about How To Create Your 2008 Business and Marketing Plan. In this post, I want to break that down a bit further and discuss marketing campaigns.

What is a Marketing Campaign?

A marketing campaign is a series of steps designed to achieve a specific result. Think of it as the big picture that includes detailed, step-by-step guidelines for one particular goal you want to achieve. Marketing campaigns are broken into two parts: read full entry

Are you ready for 2008? With the holidays just around the corner, now is a good time to take some time to plan your 2008 strategy. Don’t wait for January 2 – start with this step-by-step guide for making 2008 your best year in real estate. read full entry

It may seem counter-intuitive, but not all prospects make good clients. Sometimes it’s best to turn away business, rather than deal with energy draining clients who don’t value your services and will never refer business to you. Have you identified which clients are ideal for you?

By identifying and clarifying the characteristics of your ideal clients, you define the types of people that make your work purposeful and a pleasure to serve. Why would you want to do business with people that clash with your personality, always complain about something, or suck the energy out of you? read full entry

A common concern many real estate agents have when considering choosing a target market is narrowing their focus. They don’t want to turn business away or leave money on the table or put all their eggs in one basket. They want to cast as broad a net as possible and do business with whoever comes their way. read full entry

How can you tell if a market segment will be profitable? There’s no hard and fast rule that will tell you “yes, this is profitable” or “no, it isn’t”. However, researching the data on your target market can be useful.

Here’s a quick way to analyze a market if you have a geographic focus. (Note: you’ll have to do some research and crank some numbers. Most of this stuff isn’t something you’ll find just by searching the internet.) read full entry

Narrowing your focus to a real estate niche is one of the best marketing strategies you can use. Here are five characteristics to consider when choosing your target market. read full entry