Category Archives: Direct Response

Why Offers are Key to Your Direct Marketing Success

Posted by Krista on December 4th, 2007 | 2 Comments

You’ve probably gotten mailings that tell you things like:

“You may have already won $10 million.”
“Buy one - get one free.”
“Free personal organizer when you subscribe to our magazine.”
“Call today for your free cd.”
“Bring in this coupon and save $25 on purchases of $75.”

Advertising, Direct Response

What is Direct Response Advertising?

Posted by Krista on November 28th, 2007 | 5 Comments

In my last article, I described how most people advertise and some of the problems with it. In this article, I’ll talk more about the components of direct response advertising.
The entire point of direct response advertising is to get the prospects that are most likely to buy your services to take a desired action. Here’s […]

Advertising, Direct Response

Why Isn’t Your Advertising Working?

Posted by Krista on November 26th, 2007 | Post a comment

With this post, I’m going to start a series on direct response advertising and why it is superior to traditional advertising (aka image advertising or institutional advertising). Direct response is a concept that you can apply to your advertising, mailings, website and virtually every promotion you do that is specific and measurable.

Advertising, Direct Response

Which Is Better: Image or Direct Response Advertising?

Posted by Krista on November 16th, 2007 | 3 Comments

It’s no secret that real estate agents rely on advertising and mailings for much of their promotions. Yet few agents have a strategy for their advertising and mailings. They simply want to get their name out there and hope and pray that someone, somewhere will respond to their promotion.
There are two basic types of […]

Advertising, Direct Response, Lead Generation

Book Review: Sold! Direct Marketing for the Real Estate Pro

Posted by Krista on September 4th, 2007 | Post a comment

Author: Lois K. Geller
Publisher: Capital Books
Year Published: 2006
Rating:
Buy From Amazon.com
One of the most common questions I receive from real estate agents is how can they make their mailings more effective? They’ve tried sending out all sorts of postcards and get little to no response. If mailing to prospects is so effective, why […]

Book Reviews, Direct Response, Featured, Prospecting