Category Archives: Advertising

Is It Really A Great Time To Buy Or Sell A Home?

According to the new NAR $40 million ad campaign, the time is right to buy. You can see a copy of the ad as well as detailed analysis over at the Matrix blog - or you could just go straight to the parody at the Housing Panic blog.
You have to wonder what they’re thinking with […]

Advertising, Industry

Add Free Classified Ads to 10 Sites with One Post

Here’s a nifty tool real estate agents should look into: Postlets.com. Here’s how it works:

You sign up for a free account
You create your ad with description, features, and up to 12 pictures.
they add your add to Google Base, Oodle, Trulia, PropSmart and edgeio.
they provide you with html code that you can copy and paste […]

Advertising

Where are Real Estate Agents Spending Their Advertising Dollars?

According to the newly released Real Estate Advertising 2006 report by Classified Intelligence, real estate agents are spending less than 20% of their ad budgets on print ads in newspapers. That money isn’t going to online newspaper ads either.

Advertising

Realtor’s Fatal Flaw: Believing that Marketing Doesn’t Work

Misconceptions About Marketing
What does marketing mean to you? To many Realtors, it means either ‘prospecting’ - ie knocking on doors or getting around Do Not Call laws to legally continue cold calling - or ‘advertising’ - sending out lots of direct mailings and postcards and running ads in newspapers. Many Realtors start off […]

Advertising, Lead Generation, Marketing