Although we understand the importance of have a real estate website, there is a huge opportunity to develop a website more specific to a niche market. If you are working with the short sale market and speaking with distressed homeowners you know first-hand how different this scenario is versus the traditional real estate listing process. [...]
10 Critical Steps to an Interfusion Marketing Strategy With 2011 underway we must be “razor focused” and understand the mindset of the consumer we want to do business with. Tailor the presentation, the message and the information to engage them. An Interfusion Marketing strategy blends together the targeted focus message with website strategy, offline marketing [...]
How To Market To Sellers Facing Foreclosure Get Certified! Because of today’s real estate market conditions there are many out there who say they can handle a short sale. What will set you a part is the expertise you have in this niche. Courses such as the CRDS designation will prepare you to handle the [...]
One of the best ways to differentiate yourself from other agents is to offer more value for your commission than what other agents are providing. One easy way to do this is to create a single property landing page that acts as a main website for your client’s home with its own unique domain name. Let’s look at [...]
There is a lot of talk out there about how a site should be built to rank in the search engines. Search engine portals like Google, Yahoo! and Bing are everyday tools that people use to do their research, get information and even make their buying decisions. Agents and Brokerages alike ask me [...]
I’ve talked previously about why you should use direct response marketing – specifically, because with direct response marketing, there is no guesswork. You can test everything, measure your results, and choose the methods that get the best response. Internet marketing is no different – it’s just direct marketing on the web.
It seems like everyone is on Facebook now and there is even a movie out about the creation of Facebook. Although it is something that most of us, if not all of us are using, Facebook can also be a powerful way to build your brand, business credibility and power high-quality lead generation. Here are [...]
Does your real estate advertising copy make your listings stand out from all the other homes for sale on the market? If you’re like 95% of all agents, unfortunately, the answer is “no.” Every home is unique or special in some way. Yet most ads are a generic list of features – 3 bed, 2 [...]
A reader asks I have a couple of questions about Permission Marketing: How can I get the first attention? How can I ask for permission to contact without interrupting them? Before I answer your question, let me start with an example of the traditional approach to marketing (aka “interruption marketing”) and permission marketing. You walk [...]
This is step 4 of a five-part series on how new agents can successfully break into the real estate market. Most business owners (myself included) are guilty of not following up with all leads they generate. When leads pour in, it’s tempting to cherry pick the low hanging fruit while ignoring all the others who [...]
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