Category Archives: Marketing

A Marketing Plan Guide For Real Estate Agents

A couple of things -
New Site Design - I’ve completely revamped the RealtyBizCoach.com design and moved the blog off the front page. It’s now at http://www.realtybizcoach.com/blog/. I think everything is working, but if you notice any bugs while viewing the site, please let me know.
Free Marketing Guide - I’ve just released a […]

Business Basics, Marketing, Marketing Plan

How To Get The Most Bang for Your $2500 Marketing Budget

This is a bonus sixth step in the continuing series on how new agents can successfully break into the real estate market. (FYI disclosure: I use a few affiliate links throughout this article.)
I’ll close this series by going back to Mike’s original question. As a new agent, if I had $2500, how would I spend […]

Internet Marketing, Lead Generation, Marketing, Marketing Plan, Networking, Prospecting, Reader Q&A

How To Build a Referral-Based Business

This is step 5 of a five-part series on how new agents can successfully break into the real estate market.
Yesterday, I talked about the importance of nurturing your prospect list. Today, I’m going to shift gears and discuss what you need to do to build a referral-based business.
Last week, Mike asked me, “Where do you […]

Business Basics, Client Service, Lead Generation, Marketing, Prospecting, Reader Q&A

Following Up: The Secret To More Sales

This is step 4 of a five-part series on how new agents can successfully break into the real estate market.
Most small-business owners (myself included) are guilty of not following up with all leads they generate. When leads pour in, it’s tempting to cherry pick the low hanging fruit while ignoring all the others who aren’t […]

Advertising, Direct Response, Lead Generation, Marketing, Prospecting, Reader Q&A

How to Cost Effectively Generate Leads

This is step 3 of a five-part series on how new agents can successfully break into the real estate market.
Yesterday, I discussed why agents should focus on creating education-based marketing materials that address prospects’ key problems and concerns rather than focusing on “getting their name out there.” In today’s article, I’ll talk about the best […]

Advertising, Direct Response, Lead Generation, Marketing, Prospecting, Reader Q&A

How to Create Education-Based Marketing Materials That Demonstrate Your Credibility

This is step 2 of a five-part series on how new agents can successfully break into the real estate market.
General common sense dictates that your marketing materials should tell prospects who you are, what you do and what you’ve accomplished. If you pick up any ad, mailer, or other promotional material, chances are you’ll read […]

Advertising, Lead Generation, Marketing, Prospecting, Reader Q&A

How To Build Trust and Credibility as a New Agent

This is step 1 of a five-part series on how new agents can successfully break into the real estate market.
Building credibility and expertise as a new agent is somewhat of a chicken or egg dilemma. You need clients to gain credibility and expertise, yet clients won’t hire you unless you already have that credibility and […]

Advertising, Business Basics, Lead Generation, Marketing, Reader Q&A

Reader Q&A: How New Agents Can Break Into Real Estate on a Shoestring Budget

Mike asks:
I am new to the business, and I have about $2500 to spend on getting my name out there. Where do you get the most bang for your buck in marketing?
Thanks for your question, Mike. It’s a question I get pretty regularly from new agents who are trying to break into real estate, so […]

Advertising, Business Basics, Lead Generation, Marketing Plan, Reader Q&A

The Benefits of Building Relationships with Prospects

In my last post, I made a case for building relationships with prospects by creating a series of contacts with prospects rather than asking them to hire you right off the bat. This system has a number of benefits over the standard approach of mass marketing or bombarding prospects with mailings they don’t want and […]

Advertising, Direct Response, Marketing, Prospecting

Does Your Advertising Ask Prospects To Do Too Much?

Most advertising and promotion is a waste of money. Instead of applying tried and true direct response advertising methods and asking prospects to take a series of baby steps, most advertisements ask prospects to take a giant leap of faith and call for a free consultation.
To your prospect, this is a risky ordeal. They […]

Advertising, Direct Response, Prospecting