Real Estate Marketing for Agents

Let’s face it. We’ve all dealt with prospects, coworkers, and even customers we consider downright rude. There are very few things that are worse than sitting through a meeting and having to dodge insults and rude remarks that your meeting mates keep hurling at you for reasons you can’t fathom. Or hearing from your assistant [...]

At a time when most real estate agents are concerned with fierce competition and high pressure to cut their commission rate, a changing market in San Diego seems to be doing the opposite – pushing commissions higher. According to a recent article in the Voice of San Diego, there’s a growing (though small) trend within [...]

Rarely is marketing a one time event. It is not a quick fix or magical formula to flood you with new clients for little investment on your part. Rather, it is a series of interactions you have with prospects as they try to solve their problems. There are 5 steps people take before they decide [...]

A recently published study by Steve Sawyer of Penn State University confirms what most agents already know – that competition is fierce. The study analyzed 12 local markets that represent 800 of the largest metropolitan areas and was based on local MLS data, interviews, and secondary sources. The study found some interesting results. Though there [...]

Douglas Gatenbein was apparently unhappy with his experiences buying and selling 5 properties in the last 7 years and working with a half a dozen Realtors in the process – so much so that he wrote a scathing article against Realtors on Slate.com’s Realty Bites. What I found to be interesting about the article was [...]

Everyone wants listings these days. Listings mean (pretty much) guaranteed commission, and lock the seller into a contract with you. And one of the biggest complaints I hear is that agents/brokers hate driving prospective buyers around town all day, only to receive a call back in a week that their prospect has purchased a new [...]

I was reading this book on Real Estate success, and I was absolutely amazed at how manipulative it was. And the funny thing was that the author believed wholeheartedly, even specifically stated, that he was approaching the cold call through the consultative approach rather than applying manipulative techniques. Unfortunately, he started off chapter two of [...]

Here’s an interesting article from Realtor magazine that clearly lays out basic needs of buyers and sellers, and how Realtors often find themselves playing psychologist when it comes to closing. Understanding when people are motivated by safety or security needs – such as those facing foreclosure or divorce – and those motivated by psychological needs [...]