Category Archives: Business Basics

3 Ways to Grow Your Business (Part 2): Increase Average Transaction Value

I hope you had a Merry Christmas and you are able to take some time off this week to relax and enjoy your time with your family and friends.
In my last post, I talked about the first way to grow your business: how to increase your number of clients by increasing your conversion […]

Business Basics, Finance

3 Ways to Grow Your Business (Part 1): Increase Number of Clients and Conversions

The fundamental purpose of prospecting is to get people to raise their hand and say “I’m interested in buying or selling.” When they do that, you’re one step closer to a new client. But prospecting to get more clients is only one of three ways to grow your business. Those 3 ways include:

Business Basics, Finance

How To Create Your 2008 Business and Marketing Plan

Are you ready for 2008? With the holidays just around the corner, now is a good time to take some time to plan your 2008 strategy. Don’t wait for January 2 - start with this step-by-step guide for making 2008 your best year in real estate.

Business Basics, Marketing Plan

How to Generate More Money from Clients

Real estate is a tough job and it can cost significant cash to acquire a client - are you maximizing your profit from each client? Most real estate agents have only one primary way of generating income: clients hire them to buy or sell their home - and when the deal has been completed, the […]

Client Service, Finance, Pricing

Are Your Finances In Check?

Keeping your financial resources in check is the key to running a successful business. We often don’t realize just how much we spend until we look at our bank account and wonder where the money went.
I strongly encourage you to buy business accounting software like Microsoft Money Small Business or Quick Books so that […]

Finance

Beat Marketing Overwhelm With these 7 Steps

Real estate agents know they must do a lot of marketing and prospecting in order to get new business flowing in the door. However, with all the marketing tactics out there - advertising, mailings, newsletters, websites, blogs, email newsletters, speaking, networking, referral marketing, etc - it’s easy to get overwhelmed with the initial amount of […]

Marketing, Time Management

The Ethics of Higher Commissions

At a time when most real estate agents are concerned with fierce competition and high pressure to cut their commission rate, a changing market in San Diego seems to be doing the opposite - pushing commissions higher. According to a recent article in the Voice of San Diego, there’s a growing (though small) trend within […]

Ethics