Trulia Redesigned – More Focus on Local Real Estate

Posted by Krista on May 13, 2007 in Marketing, Real Estate Trends | 1 comment

Real estate search engine, Trulia, is now sporting a new look and new features. They’ve recently added a Q&A for communities called Trulia Voices (though there aren’t many questions about Philadelphia real estate yet). The feature is similar to the Home Q&A that Zillow.com launched last month. Trulia has also added real estate guides for US geographical areas....

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Top 10 States With the Most Agents, Sales

Posted by Krista on May 7, 2007 in Real Estate Trends | 1 comment

According to RisMedia’s 2007 Power Broker Report (pdf), there were about 356,000 less real estate transactions in 2006 than in 2005. Here are some interesting charts. The first shows the top 10 states with the most agents (New Jersey, California, Minnesota, Virginia, Florida, Texas, Pennsylvania, Illinois, New York, Georgia) The second shows the top 10 states according to transaction...

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How To Identify a Profitable Real Estate Niche

Posted by Krista on Mar 21, 2007 in Business Planning, Marketing, Real Estate Trends | 0 comments

How can you tell if a market segment will be profitable? There’s no hard and fast rule that will tell you “yes, this is profitable” or “no, it isn’t”. However, researching the data on your target market can be useful. Here’s a quick way to analyze a market if you have a geographic focus. (Note: you’ll have to do some research and crank some...

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Review of Real Estate & Wealth Expo in NYC

Posted by Krista on Nov 19, 2006 in Real Estate Trends | 0 comments

Yesterday, I attended The Learning Annex’s Real Estate & Wealth Expo at the Javits Center in NYC. The expo has been traveling to big cities in the US and Canada for the last couple of years and has generated quite a bit of press. They’re even paying Donald Trump a cool $1 million to speak and answer audience questions. Along with Trump, Robert Kiyosaki and wife, Kim, of Rich Dad...

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Is It Really A Great Time To Buy Or Sell A Home?

Posted by Krista on Nov 6, 2006 in Advertising, Real Estate Trends | 0 comments

According to the new NAR $40 million ad campaign, the time is right to buy. You can see a copy of the ad as well as detailed analysis over at the Matrix blog – or you could just go straight to the parody at the Housing Panic blog. You have to wonder what they’re thinking with virtually everyone talking about the cooling housing market and the holidays right around the corner. What...

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Why Real Estate Agents Need To Embrace Change

Posted by Krista on Sep 2, 2006 in Real Estate Trends, Resources | 0 comments

The sky is falling. Or so you’d think after reading an article from RealtyTimes about a seller who pulled his home off the market because home valuation site, Zillow.com, estimated his home to be $500,000 lower than what he was asking. Columnist Blanche Evans went a bit overboard in her response by ranting that no one has the best interests of sellers or real estate agents in mind when they...

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