Real Estate Marketing for Agents

Are their neighborhoods that are considered to be “Hot” places to settle down, or perhaps that are on the right cycle to experience significant turn around? Adding neighborhoods to your site can be a powerful way to show that you are an expert in this market to buyers and to sellers. From a listing strategy [...]

Developing a successful real estate website is imperative to the long-term success of your business in today’s market. By keeping in mind that your website brands you as the expert in your real estate market, you will want to make sure you are well represented in your online presence. Here, find six core elements that [...]

A key element for working short sales is making sure you can get the word out in your market to let sellers know there are other options than the foreclosure route. Many times the homeowner is hiding. They are trying to find out what they should do and are feeling overwhelmed. They are sitting in [...]

Real estate search engine, Trulia, is now sporting a new look and new features. They’ve recently added a Q&A for communities called Trulia Voices (though there aren’t many questions about Philadelphia real estate yet). The feature is similar to the Home Q&A that Zillow.com launched last month. Trulia has also added real estate guides for [...]

According to RisMedia’s 2007 Power Broker Report (pdf), there were about 356,000 less real estate transactions in 2006 than in 2005. Here are some interesting charts. The first shows the top 10 states with the most agents (New Jersey, California, Minnesota, Virginia, Florida, Texas, Pennsylvania, Illinois, New York, Georgia)

How can you tell if a market segment will be profitable? There’s no hard and fast rule that will tell you “yes, this is profitable” or “no, it isn’t”. However, researching the data on your target market can be useful. Here’s a quick way to analyze a market if you have a geographic focus. (Note: [...]

Yesterday, I attended The Learning Annex’s Real Estate & Wealth Expo at the Javits Center in NYC. The expo has been traveling to big cities in the US and Canada for the last couple of years and has generated quite a bit of press. They’re even paying Donald Trump a cool $1 million to speak [...]

According to the new NAR $40 million ad campaign, the time is right to buy. You can see a copy of the ad as well as detailed analysis over at the Matrix blog – or you could just go straight to the parody at the Housing Panic blog. You have to wonder what they’re thinking [...]

The sky is falling. Or so you’d think after reading an article from RealtyTimes about a seller who pulled his home off the market because home valuation site, Zillow.com, estimated his home to be $500,000 lower than what he was asking.

In recent articles, I’ve talked about how to Define Your Goals, Know Your Clients, and Evaluate Your Competitors. The fourth pillar of a solid marketing foundation is to know your business environment.