Author: Hopkins, Tom Publisher: Portfolio Hardcover Year Published: 2004 Rating: Buy From Amazon.com Tom Hopkins has been the go-to sales guru since he took his real estate business from earning $42 a month during his first 6 months to selling more than $14 million in real estate over the next five years – and that [...]
How can you market your real estate services more effectively? The answer lies in not only understanding how clients hire a real estate agent, but in aligning your marketing with each step in their buying process. Here are the 5 steps in the selling process.
Most people answer that they are in real estate because of either money, freedom, or time. Of course, everyone wants money to pour in, to work their own hours, to be their own boss, etc, but real estate (like any entrepreneurial endeavor) isn’t a quick way to get rich or to finally leave office life [...]
And no, you don’t sell homes or office buildings or any other type of real estate. You sell what your clients think they are getting when they buy from you.
Typically, Realtors were salesmen. They did everything a traditional salesman would – cold call, knock on doors, talk incessantly about their product and how wonderfully experienced they and their company was. They wouldn’t take no for an answer and could overcome any objection. Many Realtors spent a good 80-90% of their time finding and converting [...]
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