How many leads have you generated from your real estate business since you started that have never closed? You probably don’t know the answer, but I bet there are quite a few. Most real estate agents focus on leads that are easy to close – prospects who want to buy or sell their home now. [...]
Purchasing a home can be a stressful time for buyers. With so many things to keep in mind – such as financing options, how to keep track of all the homes they view, whether their existing home will sell, and negotiating an affordable price – buyers can easily become overwhelmed.
Great listing presentations are clear, concise explanations of how you will help sellers sell their home. The best presentations focus on listening to the seller talk 80% of the time and you asking and answering questions 20% of the time. The secret is to be prepared with a list of questions you will ask and [...]
Most sellers are extremely curious what buyers think of their home after a showing. If a home hasn’t received any offers, sellers what to know what is wrong with their home, why buyers don’t like it, and how they can improve it.
Turning a potential buyer into your client can be challenging for many real estate agents. If a potential buyer calls you on the phone or walks through your door, do you have a system in place to qualify the buyer before you show them homes for sale?
When you walk into an appointment with a prospect, you must be prepared to guide your seller through the home selling process. Many agents do this with a scripted sales presentations while others choose to wing it. Top producers don’t read a sales script line-by-line, but they do have a well-thought-out outline for what they [...]
Real estate is a tough job and it can cost significant cash to acquire a client – are you maximizing your profit from each client? Most real estate agents have only one primary way of generating income: clients hire them to buy or sell their home – and when the deal has been completed, the [...]
Before the 1980s, it was widely understood that both the buyer’s agent and the seller’s agent worked for and were paid by the seller. The listing agent would negotiate the fee for both the buyer’s agent and him/her self and then place the home in the MLS. The agent who brought the buyer would receive [...]
One of the most common questions real estate agents ask is how they can compete with other agents and discount brokers who offer a lower price. This problem, of course, isn’t limited to real estate. In virtually any industry you can think of, clients and customers want the job done better, faster and cheaper. If [...]
When a prospect contacts you, how do you determine whether this person is ready to do business with you – or is just looking for information? Not all people who contact you are ready to buy. You need a system in place to help you decide whether your prospect is ready to buy or sell, [...]
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