Reader Q&A: How to Use Permission Marketing To Attract Prospects

Posted by Krista on Jun 9, 2009 in Advertising, Marketing, Reader Q&A | 1 comment

A reader asks I have a couple of questions about Permission Marketing: How can I get the first attention? How can I ask for permission to contact without interrupting them? Before I answer your question, let me start with an example of the traditional approach to marketing (aka “interruption marketing”) and permission marketing. You walk into a store and a salesman immediately asks...

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Reader Q&A: How to Overcome Your Fear of Public Speaking

Posted by Krista on Nov 26, 2008 in Marketing, Reader Q&A | 5 comments

A reader asks: I am a highly experienced marketing guy. I’m good at putting together marketing plans but not so good at speaking in front of people. Whenever I speak, my mind fills with hesitation and fear. How can I get rid of this problem? Public speaking is a great way to market your services. Just by getting up in front of an audience, you set yourself apart as a leader who is confident...

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Reader Q&A – How To Market Your Services During Tough Times

Posted by Krista on Nov 18, 2008 in Marketing, Reader Q&A | 3 comments

A reader asks: When the real estate market is down, no response to advertisement/promotion & target customers are reluctant to buy or invest now & would like to wait for some time even though the rates have been reduced & promotional offers are provided, how would a real estate marketer generate potential leads & attract customers for sales to sustain in such uncertain...

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Reader Q&A – How To Generate More Leads from Your Website

Posted by Krista on Nov 11, 2008 in Internet Marketing, Reader Q&A | 0 comments

From the comments: I have a website that I have spent long hours making it and adding information to it. I also get a stream of about 2,500 visitors a month, but I don’t have anyone emailing me about any questions or just anything. So far I have had two contacts. Tell me what else do I need or do to improve. Thank you. Sargon, it sounds like you are doing a number of things right....

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How To Get The Most Bang for Your $2500 Marketing Budget

Posted by Krista on May 9, 2008 in Internet Marketing, Marketing, Reader Q&A | 1 comment

This is a bonus sixth step in the continuing series on how new agents can successfully break into the real estate market. (FYI disclosure: I use a few affiliate links throughout this article.) I’ll close this series by going back to Mike’s original question. As a new agent, if I had $2500, how would I spend it? I’d negotiate with the most successful agent in my office (or who...

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How To Build a Referral-Based Business

Posted by Krista on May 8, 2008 in Business Planning, Client Service, Marketing, Reader Q&A | 0 comments

This is step 5 of a five-part series on how new agents can successfully break into the real estate market. Yesterday, I talked about the importance of nurturing your prospect list. Today, I’m going to shift gears and discuss what you need to do to build a referral-based business. Last week, Mike asked me, “Where do you get the most bang for your buck in marketing?” Personally, I...

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