As I have been speaking throughout the country the last few months, there are questions that I consistently get asked on web marketing and thought I would share them with you. This is the year to re-focus, re-invent and re-tool your business. Those who do will no doubt succeed! Follow these tips and you will [...]
Developing a successful real estate website is imperative to the long-term success of your business in today’s market. By keeping in mind that your website brands you as the expert in your real estate market, you will want to make sure you are well represented in your online presence. Here, find six core elements that [...]
A key element for working short sales is making sure you can get the word out in your market to let sellers know there are other options than the foreclosure route. Many times the homeowner is hiding. They are trying to find out what they should do and are feeling overwhelmed. They are sitting in [...]
Even the healthiest websites should be refreshed, retooled and refocused from time to time so that they generate the maximum results you desire. Here is a checklist to work from to make sure your website is on track for success: IDX maximized and leveraged. Gone are the days of just one link to search properties [...]
It seems like everyone is on Facebook now and there is even a movie out about the creation of Facebook. Although it is something that most of us, if not all of us are using, Facebook can also be a powerful way to build your brand, business credibility and power high-quality lead generation. Here are [...]
One of my favorite movies it the movie Miracle in which Kurt Russell is playing the coach of the Olympic Hockey team in 1980. In the movie it was his job to assemble a team that would be able to play against the Russians. The American association’s vision was to create a team that would [...]
How many leads have you generated from your real estate business since you started that have never closed? You probably don’t know the answer, but I bet there are quite a few. Most real estate agents focus on leads that are easy to close – prospects who want to buy or sell their home now. [...]
Now that we are half-way through February, are you still on track to achieve all those New Year’s resolutions you set seven weeks ago for your real estate business? Now is a good time to check your progress and adjust your habits if you have fallen back into old routines. You’ve probably heard Albert Einstein’s [...]
Whenever real estate agents ask me what the most cost-effective way to market their business, I tell them “specialize for a real estate niche and be able to clearly explain why you are different from other agents.” While most agents agree this might be the way to go in a city with millions of people, [...]
Yesterday, I sent an email about generating real estate leads through social media. I got a number of responses from skeptical real estate agents calling it “mumbo jumbo” or expressing how it won’t work for them. Are these tools effective – or is all of this online marketing stuff just a bunch of hype?
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