Real Estate Marketing for Agents

Now, more than ever before, there is a true need to reach consumers with messages that speak directly to their situations, their lifestyle. Consumers have a much clearer idea of what they want than ever before, so it’s best to make sure you are presenting them exactly that—what they want! I’m a “Generation X” consumer [...]

I was so excited when my husband went to a search engine optimization conference and one the sessions was about integrated marketing. I was like “Wow, it’s not just me that thinks this is something that needs to be discussed.” You might be asking, “What is integrated marketing, Tricia?” Integrated marketing is where you are [...]

Now more than ever before, there is a desire from Realtors® in the industry to find ways to be found on the search engines without using the pay-per-click strategy. Many companies out there will say they can get you to rank on the first page of the search engines, but I will share with you [...]

With 2011 underway we must be “razor focused” and understand the mindset of the consumer we want to do business with. Tailor the presentation, the message and the information to engage them. An Interfusion Marketing strategy blends together the targeted focus message with website strategy, offline marketing and your social media so it reaches everywhere [...]

Remember, It’s Not About You…. It’s About Them – When buyers or sellers want information on moving it’s what on their mind that is going to get them to want to click and stay with your website. Whether it’s for a first-time, move-up or luxury home buyer, or a seller trying to find out what’s [...]

As I have been speaking throughout the country the last few months, there are questions that I consistently get asked on web marketing and thought I would share them with you. This is the year to re-focus, re-invent and re-tool your business. Those who do will no doubt succeed! Follow these tips and you will [...]

Developing a successful real estate website is imperative to the long-term success of your business in today’s market. By keeping in mind that your website brands you as the expert in your real estate market, you will want to make sure you are well represented in your online presence. Here, find six core elements that [...]

Even the healthiest websites should be refreshed, retooled and refocused from time to time so that they generate the maximum results you desire. Here is a checklist to work from to make sure your website is on track for success: IDX maximized and leveraged. Gone are the days of just one link to search properties [...]

It seems like everyone is on Facebook now and there is even a movie out about the creation of Facebook. Although it is something that most of us, if not all of us are using, Facebook can also be a powerful way to build your brand, business credibility and power high-quality lead generation. Here are [...]

One of my favorite movies it the movie Miracle in which Kurt Russell is playing the coach of the Olympic Hockey team in 1980. In the movie it was his job to assemble a team that would be able to play against the Russians. The American association’s vision was to create a team that would [...]