6 Steps for Converting Potential Home Buyers Into Clients

Posted by Krista on Oct 6, 2009 in Marketing, Sales | 0 comments

Turning a potential buyer into your client can be challenging for many real estate agents. If a potential buyer calls you on the phone or walks through your door, do you have a system in place to qualify the buyer before you show them homes for sale? To effectively convert potential buyers into clients, put yourself in your prospect’s mind. When they call you up or walk through your door,...

Read More

How to Market to For Sale By Owners

Posted by Krista on Sep 29, 2009 in Marketing | 0 comments

Many real estate agents target For Sale By Owners (FSBOs) and have little success after the initial conversation when the seller asks the agent to cut his commission. Yet targeting FSBOs can be profitable. According to the National Association of Realtors, about 80-85% of FSBOs eventually end up working with an agent. The absolute worst way to market to FSBOs is to call them up and explain that...

Read More

5 Marketing Tips To Reach Local Community Influencers

Posted by Krista on Sep 22, 2009 in Marketing | 0 comments

One of the best ways to marketing your real estate services is to specialize for your local community. The approach many real estate agents take is to buy a mailing list and repeatedly send out mailings to those within a specific zip code, but that can get expensive. An alternative approach is to tap into the power centers of your local community and build relationships with community leaders. ...

Read More

4 Tips for Creating a Better Listing Presentation

Posted by Krista on Sep 15, 2009 in Marketing, Sales | 0 comments

When you walk into an appointment with a prospect, you must be prepared to guide your seller through the home selling process. Many agents do this with a scripted sales presentations while others choose to wing it. Top producers don’t read a sales script line-by-line, but they do have a well-thought-out outline for what they want to talk about in their meeting with prospects. The best...

Read More

5 Step Marketing System for Real Estate Agents

Posted by Krista on Sep 10, 2009 in Marketing | 2 comments

To be successful in real estate requires making as many contacts with potential prospects as possible. Think of marketing as a funnel. Initially, you start with a vast pool of people who are “strangers” who have never heard of you. Through your advertising, marketing and promotions, you narrow that vast pool down into “suspects” who might need your services at some point...

Read More

9 Surefire Ways To Increase Traffic To Your Real Estate Website

Posted by Krista on Jun 30, 2009 in Internet Marketing, Marketing | 0 comments

You probably realize that if you hope to turn your website into a lead generating machine, you’ll need to focus on two things: (1) getting high-quality, targeted traffic to your website and (2) getting those visitors who are interested in your services to raise their hands in some way (such as calling you, filling out a web form, or joining your mailing list) to let you know they are...

Read More