Over the last few months there has been a lot of talk about how the times are changing when it comes to marketing and connecting with today’s buyers and sellers. Here are some questions that have been brought to me and I thought I would share the answers with you. In today’s market, what do [...]
I was so excited when my husband went to a search engine optimization conference and one the sessions was about integrated marketing. I was like “Wow, it’s not just me that thinks this is something that needs to be discussed.” You might be asking, “What is integrated marketing, Tricia?” Integrated marketing is where you are [...]
Now more than ever before, there is a desire from Realtors® in the industry to find ways to be found on the search engines without using the pay-per-click strategy. Many companies out there will say they can get you to rank on the first page of the search engines, but I will share with you [...]
With 2011 underway we must be “razor focused” and understand the mindset of the consumer we want to do business with. Tailor the presentation, the message and the information to engage them. An Interfusion Marketing strategy blends together the targeted focus message with website strategy, offline marketing and your social media so it reaches everywhere [...]
Remember, It’s Not About You…. It’s About Them – When buyers or sellers want information on moving it’s what on their mind that is going to get them to want to click and stay with your website. Whether it’s for a first-time, move-up or luxury home buyer, or a seller trying to find out what’s [...]
Even the healthiest websites should be refreshed, retooled and refocused from time to time so that they generate the maximum results you desire. Here is a checklist to work from to make sure your website is on track for success: IDX maximized and leveraged. Gone are the days of just one link to search properties [...]
It seems like everyone is on Facebook now and there is even a movie out about the creation of Facebook. Although it is something that most of us, if not all of us are using, Facebook can also be a powerful way to build your brand, business credibility and power high-quality lead generation. Here are [...]
One of my favorite movies it the movie Miracle in which Kurt Russell is playing the coach of the Olympic Hockey team in 1980. In the movie it was his job to assemble a team that would be able to play against the Russians. The American association’s vision was to create a team that would [...]
How many leads have you generated from your real estate business since you started that have never closed? You probably don’t know the answer, but I bet there are quite a few. Most real estate agents focus on leads that are easy to close – prospects who want to buy or sell their home now. [...]
Whenever real estate agents ask me what the most cost-effective way to market their business, I tell them “specialize for a real estate niche and be able to clearly explain why you are different from other agents.” While most agents agree this might be the way to go in a city with millions of people, [...]
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