Follow Up with Prospects With Personal Thank You Cards

Posted by Krista on Dec 1, 2009 in Marketing | 1 comment

When was the last time you received a personal thank you card that someone took the time to hand write and mail to you? Those kinds of personalized cards are often far more powerful than any other form of communication because they convey how special we feel the recipient is. Everyone loves to be recognized and to feel that their contributions have made a difference in someone’s lives....

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Clear Up Buyer Confusion With A Home Buyer’s Kit

Posted by Krista on Nov 24, 2009 in Client Service, Marketing, Sales | 0 comments

Purchasing a home can be a stressful time for buyers. With so many things to keep in mind – such as financing options, how to keep track of all the homes they view, whether their existing home will sell, and negotiating an affordable price – buyers can easily become overwhelmed. To help your buyers understand the home buying process, offer them a way to manage all the information...

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3 Essential Components of A Real Estate Listing Presentation

Posted by Krista on Nov 17, 2009 in Client Service, Marketing, Sales | 0 comments

Great listing presentations are clear, concise explanations of how you will help sellers sell their home. The best presentations focus on listening to the seller talk 80% of the time and you asking and answering questions 20% of the time. The secret is to be prepared with a list of questions you will ask and a strategy for how you will move the discussion forward to cover each of your key points....

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5 Steps to Building a Referral Business

Posted by Krista on Nov 3, 2009 in Marketing | 0 comments

Most real estate agents get the majority of their clients through referrals. There are lots of reasons agents love referrals. Most referrals are already interested in buying or selling their home. Because their friend or colleague referred you, you already have credibility in their eyes. They are easier to work with and are more likely to close the real estate transaction. And they are much more...

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How to Market to Past Sellers With Expired Listings

Posted by Krista on Oct 27, 2009 in Marketing | 0 comments

Expired listings can be a profitable real estate niche to target. If you search your local MLS database, often you’ll find that 30-50% of homes expire and many of these sellers are anxious to re-list their homes with new agents. Selling a home can be an emotionally draining experience for sellers. They often need to get a certain price to pay off their mortgage, put a down payment on a new...

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13 Ideas for Following Up With Your Prospects

Posted by Krista on Oct 13, 2009 in Marketing | 0 comments

Many real estate agents know they should follow up with prospects and their sphere of influence, but they quickly run out of ideas for what to write about. The challenge is finding useful, interesting things to say each week or month. After all, if your readers don’t find your content valuable, it becomes another piece of junk mail they receive regularly and ends up being deleted or thrown...

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