Clear Up Buyer Confusion With A Home Buyer’s Kit

Posted by Krista on Nov 24, 2009 in Client Service, Marketing, Sales | 0 comments

Purchasing a home can be a stressful time for buyers. With so many things to keep in mind – such as financing options, how to keep track of all the homes they view, whether their existing home will sell, and negotiating an affordable price – buyers can easily become overwhelmed. To help your buyers understand the home buying process, offer them a way to manage all the information...

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3 Essential Components of A Real Estate Listing Presentation

Posted by Krista on Nov 17, 2009 in Client Service, Marketing, Sales | 0 comments

Great listing presentations are clear, concise explanations of how you will help sellers sell their home. The best presentations focus on listening to the seller talk 80% of the time and you asking and answering questions 20% of the time. The secret is to be prepared with a list of questions you will ask and a strategy for how you will move the discussion forward to cover each of your key points....

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How to Obtain Buyer Feedback After Home Showings

Posted by Krista on Oct 20, 2009 in Client Service, Sales | 0 comments

Most sellers are extremely curious what buyers think of their home after a showing. If a home hasn’t received any offers, sellers what to know what is wrong with their home, why buyers don’t like it, and how they can improve it. Great real estate agents have a feedback system in place that allows them to collect information from potential buyers and can uncover any red flags that...

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3 Steps to Generating More Client Referrals

Posted by Krista on Jun 2, 2009 in Client Service, Marketing | 0 comments

If you’re like many real estate agents, you rely on referrals as one of your primary sources of attracting new business. But most real estate agents don’t have a referral marketing system to maximize this powerful business building tool. Getting referrals from clients isn’t difficult if you already provide great service. You probably already realize that disappointed clients...

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How To Build a Referral-Based Business

Posted by Krista on May 8, 2008 in Business Planning, Client Service, Marketing, Reader Q&A | 0 comments

This is step 5 of a five-part series on how new agents can successfully break into the real estate market. Yesterday, I talked about the importance of nurturing your prospect list. Today, I’m going to shift gears and discuss what you need to do to build a referral-based business. Last week, Mike asked me, “Where do you get the most bang for your buck in marketing?” Personally, I...

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3 Ways to Grow Your Business (Part 3): How to Generate Referrals and Repeat Business

Posted by Krista on Dec 28, 2007 in Business Planning, Client Service | 0 comments

In my last two posts, I talked about two ways to grow your business: how to increase your number of clients by increasing your conversion rates on your marketing materials and sales consultations and how to increase the average transaction value. Today, I’ll discuss the third way to grow your business: repeat business. Buying or selling a home is a big decision, so regardless of what...

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