The fundamental purpose of prospecting is to get people to raise their hand and say “I’m interested in buying or selling.” When they do that, you’re one step closer to a new client. But prospecting to get more clients is only one of three ways to grow your business. Those 3 ways include:
Are you ready for 2008? With the holidays just around the corner, now is a good time to take some time to plan your 2008 strategy. Don’t wait for January 2 – start with this step-by-step guide for making 2008 your best year in real estate.
Real estate is a tough job and it can cost significant cash to acquire a client – are you maximizing your profit from each client? Most real estate agents have only one primary way of generating income: clients hire them to buy or sell their home – and when the deal has been completed, the [...]
The biggest reason most real estate advertising fails is because the agents don’t do their research first. Rather, they look at what all the other agents in the market are doing and try to copy them. In advertising, the person who’s first has the advantage. Everyone else – all the “me too’s” – has to [...]
If you choose to work with a graphic designer, here are some tips for making sure the business relationship starts off on the right foot.
Once you’ve created your logo, the next step to create a visual identity system is to establish images, colors and fonts that you’d like prospects to associate with you and your services.
The first step to creating a visual identity is designing a logo. Over time, your logo will become the visual identifier of you and your services. When prospects and clients see your logo, they’ll recognize it and remember you. While names can be difficult to remember, graphical images are much more memorable.
Professional marketing materials start with your visual identity, which includes all the colors, images and fonts that represent your company graphically. Just as you should create a way to verbally identify and differentiate yourself from others, you also need to create a visual way to do the same.
The primary purpose of design is to capture your reader’s attention. You can have fantastic copy, a great service, and a compelling offer, but unless someone actually looks at the document, your marketing message is nonexistent to them.
Virtually everything you buy has some type of packaging. The packaging your product comes in protects the product from being damaged when shipped, from getting dirty, or from deterring someone from tampering with it.
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